In recent years, influencer marketing has become an incredibly powerful tool for brands, it’s no wonder that brands in our industry have gravitated towards it.
It’s an effective tactic for boosting engagement, reaching new audiences, and maximising influencers’ social reach.
From sharing their personal opinions, experiences, and industry knowledge, influencers have long established a loyal following who trust and engage with their content, making them attractive to brands seeking to enter new markets and new territories.
But as the influencer game gets crowded, it’s become even more important to know the do’s and don’ts before launching a project to avoid a poorly executed campaign which lacks authenticity.
Drawing from eight years of experience in content creation as the founder of Anfield Watch, an independent business with supporting social channels dedicated to Liverpool FC, and over six years in the agency industry – I have developed a 360-degree view of this landscape.
Throughout that journey, I have acquired valuable knowledge and this guide aims to share some of these insights; from setting campaign objectives, vetting and implementing effective outreach strategies to selecting the right influencers and managing relationships.
