The IRONMAN brand is associated worldwide with the toughest endurance challenges in sport.
And sometimes, you have to push the limits to get people to the line.
WePlay has been a proud partner of IRONMAN, our longest-held client, for over seven years. We work with them across a portfolio of over 30 events globally, from the Singapore Marathon to mountain biking’s Swiss Epic and the hero IRONMAN ultra-triathlons.
Every year, IRONMAN runs two major discount events for its mass participation races. One is for Global Running Day in the summer and the other is the Winter Promo in early December.
In 2022, our team supported IRONMAN’s Winter Promo sales goals with an intensive 48-hour campaign for paid, targeted digital advertising. With teams working round the clock – WePlay in the UK and Europe, and IRONMAN at its US headquarters – it was an exercise that needed commitment and cool heads, as well as careful, smart planning and execution.
Setting targets
Planning and priming
