Sport industry awards poster

WePlay Shortlisted for 2021 Sport Industry Awards

WePlay logo


27th May 2021

WePlay shortlisted for the Agency of the Year and Data & Business Impact Awards with UFC Fight Pass at the 2021 Sport Industry Awards

We’re in the running for Agency of the Year at the industry showpiece – which celebrates its 20th anniversary with what’s set to be a glittering night at London’s Evolution on 8th September.

But that’s not all!

Our work alongside the groundbreaking UFC Fight Pass OTT platform has also been nominated for the Data and Business Impact Award.

Both of these nominations are testament to the hard work and creative ideas our 40-strong team of analysts, strategists, creatives and media experts have created for our clients. We’re particularly proud that the judging criteria for Agency of the Year was based on our reaction to the pandemic from a commercial and cultural perspective. 

Despite the challenge of losing significant revenue from the suspension of live sport, we successfully pivoted our business model to finish 2020 with our strongest financial year on record. More importantly, amidst the pandemic’s disruption, we were committed to protecting our Players from a pastoral and well-being perspective. To have entered 2021 with 100% YOY headcount growth across the agency is something we are extremely proud of. 

The last year has been tough for everyone – but it’s been especially difficult for those working in the sports sector which relies on millions of fans supporting events across the country every week. 

We’re reminded of the privilege to work with all of our clients as we help them battle the continuing effects of the pandemic. So, having our work of our people and partners recognised by such a prestigious organisation in a difficult year means the absolute world to us. 

Congratulations to our partners Super League Triathlon, AC Milan, LaLiga, and the Ironman Group for their nominations in their respective categories and we look forward to seeing everyone in person at the show later this year.