WePlay continues OTT expansion with Horse & Country appointment

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Laura Collett

Performance marketing agency WePlay has added global equestrian sports network Horse & Country (H&C) to its growing roster of sports streaming platform clients.


The direct-to-consumer specialist has been appointed by H&C with a brief to drive subscription growth to the H&C+ over-the-top (OTT) platform, which features extensive live sports coverage, as well as on-demand sports highlights, training, entertainment and documentary content for the passionate worldwide community of equestrian fans.

The partnership is an addition to a portfolio of clients in the OTT market that includes the likes of UFC, La Liga and ESPN, and follows WePlay’s recent appointment by the FIA World Rally Championship to support the growth of its OTT streaming platform, WRC+. The agency has also recently announced the arrival of longtime former Sky Sports MD Barney Francis as an advisor to the Board.

Commenting on the appointment, Kenny Ager, Client Services Director at WePlay, said:


“It’s an honour to be given the opportunity to support the ongoing global growth of such a well-established and pioneering platform as H&C.”

“We’re delighted to be driving the extraordinary development of OTT and SVOD platforms in the new digital sporting environment and this appointment is testament to WePlay’s expertise in delivering digital growth outcomes for sports properties at a time when the Streaming landscape is evolving at record speed.”

Kenny Ager
Heather Killen

Heather Killen, CEO and Chairman of H&C said:


“We’re seeing strong and consistent growth in multiple markets and an increasing understanding within the equestrian sector of the role and value of streaming. So partnering with an industry-leading performance sports marketing agency is a logical next step in our international expansion. We firmly believe that WePlay’s experience will put us in the best possible position to realise H&C’s growth potential.”

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