Guild Esports partners with WePlay to execute ambitious growth strategy

Global esports business, Guild, has tasked digital marketing specialists, WePlay, with driving ambitious growth targets across their owned social channels, merchandise range and commercial partner activations.

The deal signals WePlay’s expansion into the world of esports, and they bring with them a wealth of experience working with some of the world’s largest sporting brands and rights holders, including FIFA, UFC, LaLiga, Ironman, Paris Saint-Germain and AC Milan.

The agency works with sports organisations as their marketing and commercial partner, helping them to achieve their audience and revenue growth objectives.

The partnership sees WePlay take responsibility for increasing the reach and penetration of Guild within target markets, as well as optimising content engagement across Facebook, Instagram, Twitter, and YouTube.

Additionally, the agency will deliver incremental revenues through audience monetisation, activating Guild’s multi-year partnerships, across their eCommerce range and through branded content.

Launched in 2020 and co-owned by David Beckham, Guild has already received substantial financial backing. Last year’s IPO valued the business at $52.3 million, and the organisation currently fields professional esports teams across Fortnite, Rocket League, FIFA, & Valorant, winning three major trophies in their first twelve months.

“Guild is taking the world of esports by storm with a bold and ambitious strategy to engage a new generation of fans. We’re hugely excited to be partnering with them and will apply our deep expertise across digital within sports to help them achieve their business growth objectives.”