Explained: What are Click Farms?
A click farm is the name given to a group of low-paid workers, often in impoverished countries such as Bangladesh, hired to click on advertising in order to simulate web traffic. Typically, someone seeking a ‘quick fix’ for their unimpressive social media account may resort to buying followers over the internet, and this money goes to a click farm where likes and follows are harvested. These enterprises are often difficult for authorities to detect as the click farm user’s behaviour is the same as that of a legitimate visitor. Research shows 31% of consumers will first check social media statistics (such as number of likes or followers) before they choose to buy something, meaning click farms could play a significant role in promoting brands by misleading would-be consumers about their popularity.
“A like that doesn’t come from someone truly interested in connecting with the brand benefits no one”