We Play – The Sports Social Media Agency
We Play was founded by digital sport expert and behavioural analyst, Luca Massaro (Chelsea Football Club, Target MCG, Gumtree). As Product Manager and Digital Analyst at Chelsea FC, Luca was able to build profitable products through the targeted analysis of the global Chelsea fan. After being head hunted by Target MCG, Luca focused on the movies and video games market, where he found that the consumer behaviours were very similar to that of sports fans.
The passion and loyalty that derives from fans in entertainment (music, sport, video games, movies), is seen across the board and in realising this; Luca left employment to set up his own venture. It was then through deep understand of the sports fan that lead to the creation of We Play.
We approach marketing believing that every sport brand can create their own passionate fan base.
Combined with our team’s knowledge and experience derived from years of working in digital sport, we apply rigorous analysis, strategic planning to power execution tactics that help brands build relationships and loyal fan bases.
Innovative Marketing and the Fan Engagement Revolution
Sports fans are the most loyal and passionate consumers on the planet
Loyal to their teams, constantly retaining and sharing their experiences. The sports fan experience brings together people that no other brand can. Sports fans are the most influential advocates in the world.
We make marketing playable; planning and executing campaigns and projects in an exciting and refreshing way, like no other agency.
‘Apparently it’s the taking part that counts’
We know it’s all about winning.