WePlay is an award-winning agency and the leading digital marketing specialist for the sports sector.

With 70% of our clients being a major rights holder in sport and 30% being a brand, WePlay is a preferred choice for organisations wanting to reach and engage consumers, deliver sales and generate a measurable return on their investment.

A Blend of Art and Science

The Biggest Brands

From FC Barcelona to England Hockey, Red Bull to Yokohama Tyres and IronMan to Human Race; we work with a wide variety of brands.

Fuelled by Data

Utilising data from over 100m devices, PlayEngine, our data-marketing platform enables us to reach the right person, with the right message at the right time.

With a Creative Core

We create over 2,000 pieces of digital content each year, including 600+ videos, all purposely designed to drive customers through the conversion funnel.

Unrivalled Results

In the past 12 months, we have tracked over £14m in sales, generating a return on investment on media and fees of up to 70x for our clients.

What we do

Customer Acquisition

Generate increased commercial revenues across ticketing, membership, hospitality, eCommerce and online TV subscriptions

Event Participation

Hosting an endurance event, a fun run or a charity swim? We can help you to drive increased levels of participation in your events

Audience Growth

Utilise our capabilities to increase the size of your addressable audience across social media, your customer database and your website

Powerful Engagement

Drive a better performance from your content and increase your engagement rates by understanding how to work with, not against the algorithms

Partnership Activations

Whether you’re a brand activating a sponsorship, or a rights holder wanting to give more value, we can help you to reach and engage your target audience

Community Management

Trust in a specialist to manage, grow and monetise your community of fans and followers across each social platform

We’re proud to deliver these services for a wide variety of rights holders and brands.

Want to discuss a project?