We’re a rapidly growing independent agency and the UK’s leading digital marketing specialist for the sport sector.

WePlay operate at the intersection of where sport meets digital media. We work with both rights holders and brands, helping them to capture the attention of global audiences and convert them into their customers.

We know sports audiences

We’ve grown by being known as the go-to-agency to deliver commercial success through digital media. Whether it’s football, rugby, cricket or cycling, our unique value proposition is that we are specialists in the fields of digital media and sport.

How to capture their attention

With over 50 campaigns under our belt, we’ve developed insights into sports audiences and their behaviours that is unique to us. Through this insight, we are able to efficiently capture the attention of global audiences through digital media. 

And deliver commercial success

We’re proud of our reputation of being an agency that delivers results. Our full-service offering that is predicated on a data-first approach, enables us to not only reach and engage audiences, but generate measurable commercial ROI. 

What we do

Data & Insight

Utilising our technology stack, we analyse 1st, 2nd and 3rd party data to distinguish key insights that lay the foundations of the digital marketing strategy.


We have over 30 years of combined experience in helping leading rights holders and brands to develop strategies that are built to engage a global audience.


With a full in-house creative studio, we have the perfect combination of art & science to engage digital audiences at scale for both rights holder and their partners.

Audience Management

With Audience Management, we help our clients maximise their social media efforts and build relationships with their customers.

Partnership Activations

We work closely with brands in activating their sponsorship rights to capture the attention of their market using digital media.

Planning & Buying

Our data-driven approach blends paid social, paid search and programmatic media buying to reach audiences across any digital platform.

Want to discuss a project?