WePlay is an independent agency, who in less than five years have grown to become one of the leading digital marketing specialists for the sport sector.

Over the past five years, we have grown organically to become a preferred partner to many of the industry’s leading rights holders, national governing bodies, event owners and brands. Our roster of clients includes UK Sport, England Hockey, Rugby Football League, Harlequins, Bath Rugby, Red Bull, Yokohama Tyres, Chelsea Football Club, English Football League, Iron Man, Aston Villa Football Club and Six Day Track Cycling.

As a full-service digital marketing agency, our offering combines a unique blend of art and science. Armed with a tech-stack of digital advertising solutions, including a data management platform (DMP) and an in-house strategy, campaign management and content production team, we help sporting organisations and their partners to run efficient and effective digital marketing campaigns.

What we do

Data & Insight

Utilising our tech stack, we analyse data to distinguish key insights that lay the foundations of the digital marketing strategy.


We have over 30 years of experience in helping rights holders and brands to develop strategies to engage an online audience.

Creative Development

With in-house creative, we have the perfect blend of art & science to reach and engage audiences at scale.

Community Management

Our Community Managers help our clients use social media to build relationships with their target customers.

Partnership Activations

We work with some of the world’s leading brands to engage new audiences via their sponsorship rights.

Media Planning & Buying

We blend paid social, search and display to reach audiences across any digital platform.

Want to discuss a project?