Bitget: LALIGA
Bringing Bitget to life through the power of LALIGA
Bitget: LALIGA
Bringing Bitget to life through the power of LALIGA
WePlay was re-appointed by Bitget, one of the world’s leading cryptocurrency trading platforms, to deliver a creative campaign that brought its ‘Trade Smarter’ message to life for football fans.
Built around Bitget’s global partnership with LaLiga and fronted by FC Barcelona star Raphinha, the campaign needed to make three of Bitget’s key trading products feel accessible, relatable, and relevant to both crypto beginners and experienced users. With limited time and a global talent, the brief demanded a concept that balanced impact with efficiency.
With under two hours on set and three hero videos to deliver, we built a creative solution around a white infinity studio. This stripped-back environment gave us full control over styling, lighting, and pacing, allowing us to work quickly without compromising on quality. It also meant the visuals could flex across markets and be repurposed easily for future campaigns.
Each video focused on a single Bitget product – Copy Trade, Launchpool, and Pre-Market – using simple analogies, social-first storytelling, and Raphinha’s on-screen presence to communicate the benefits clearly and confidently. The tone was light, approachable, and intentionally low on crypto jargon, bridging the gap between complex trading features and the everyday mindset of a football audience.
In addition to the hero content, we captured a full suite of supporting assets, including localised greetings, crypto slang soundbites, and fan Q&As, to extend the campaign’s reach across Bitget’s global platforms.
The campaign launched as Barcelona secured the LALIGA title, aligning perfectly with Raphinha’s rising profile and audience relevance. Bitget successfully deployed the hero videos and supporting assets across its full marketing suite, including global social media channels, paid campaigns, website placements, and key partnership activations with LALIGA.
The modular content approach gave their teams the flexibility to localise messaging, adapt formats for different platforms, and extend the campaign lifecycle well beyond the initial launch. By balancing storytelling with product clarity, the campaign helped Bitget engage a broader football audience while strengthening its position in the competitive crypto trading space.
