Winning in the digital age – A presentation by our CEO, Luca Massaro

By Luca Massaro News, WePlay Comments Off on Winning in the digital age – A presentation by our CEO, Luca Massaro

We are in what we define as the ‘Great Reset’.

The impact of COVID-19 now requires organisations to reinvent how to drive growth for their businesses.

For the sports industry, 2021 will be about achieving sustainable business growth in the form of incremental revenues, by developing highly engaged audiences to achieve direct (DTC) and in-direct commercial success.

Drawing on insights from successful campaigns with the likes of FIFA, UFC and ESPN, our Founder and CEO, Luca Massaro discusses how sports organisations can win the digital age.

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