WePlay launches State of Play. Helping business leaders to make the decisions that matter

By Luca Massaro News, WePlay Comments Off on WePlay launches State of Play. Helping business leaders to make the decisions that matter

WePlay announce the launch of its new series of Intelligence reports, State of Play. Designed to arm business leaders with the actionable, data-driven insights needed to act smart and fast in an ever-changing market.

As commercial growth experts, WePlay serve a plethora of the biggest clients in the sports and entertainment sector.

Having published the critically acclaimed playbooks, “How To Win On Facebook: Strategies For Sports Organisations To Drive Revenue & Results” and “How To Win On OTT: Strategies For OTT Sports Broadcasters To Drive Revenue & Results”, WePlay are known for sharing their wealth of knowledge to better inform businesses and clients how to win in the digital age.

The agency’s latest initiative, State of Play, compiled by two of WePlay’s performance marketing experts, Stephanie Green & Georgia Butler, is based upon WePlay’s mission to educate the sports and entertainment industry on how to achieve digital and commercial marketing success, today.

Delivered bi-weekly by email to subscribers of the free service, State of Play aims to simplify the vast amount of marketing news and information that is being published by world-leading research and technology organisations from all over the world, into short, easy to digest, actionable insights.

With State of Play, you can expect to receive insights into:
  • Where and when to invest your media budget – For example, the media buying landscape is a very different place to pre-COVID-19, and we have observed a 77% decline in YouTube buying rates over the last week. For those looking to reach audiences at scale, this provides a huge opportunity even to those with the most restricted of budgets.
  • E-commerce and retail – Did you know that Google has made its Shopping listings free? For e-commerce and online retail brands, we advise taking advantage of this immediately if not done so already. And to always be on the lookout for the latest developments from Google Shopping, as with e-commerce still an area that has maintained economic stability, you may be able to find incremental revenue gains.
  • Streaming platform market developments – We’re seeing across our OTT/SVOD clients that conversion rates are at an all-time high. Consumers are seeking their sport and entertainment fix and now is a crucial time to invest in growing your audience and subscriber base. For newcomers, could VOD be a potential product offering for your business in the near future?

Georgia Butler, Performance Marketer at WePlay, said: “Myself and Steph are delighted to launch State of Play to the industry, to help guide all of our clients and the wider landscape through these uncertain times. Our aim is to equip the industry with the reliable tools they need to be agile and adapt quickly in order to maximise all potential opportunities to improve performance and efficiency.”

Luca Massaro, Chief Executive Officer at WePlay, added: “With access to more information than ever before, in times of crisis, every decision we make is an important one. This is why State of Play was formed; to help business leaders to make the decision that matter, fast.”

To subscribe for State of Playclick here.

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