WePlay and Aston Villa collaborate to launch Messenger Bot

By Luca Massaro Clients Comments Off on WePlay and Aston Villa collaborate to launch Messenger Bot

We are delighted to announce the launch of the official Aston Villa Football Club, Facebook Messenger Bot.

WePlay have been working together with Aston Villa on fan engagement initiatives since 2016, where we developed a kit launch campaign for their partnership with Aston Villa Football Club.

For the start of the 2017/18 season, WePlay developed a partnership with The Bot Platform, Facebook’s leading Messenger Bot developer. Hard work from the teams at WePlay, The Bot Platform and Aston Villa resulted in the birth of a branded Facebook Messenger Bot – BillyBot. 

It has been an exciting journey that we have been on and we are delighted with what BillyBot offers fans. It not only provides a new way for fans to engage with the club but also offers a real-time platform for fans to influence the service that the club provides.

We are excited about the future of BillyBot and of Messenger in the football industry.

Read the full release on the Aston Villa website.

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