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Guild Esports partners with WePlay to execute ambitious growth strategy

October 11, 2021

By Luca Massaro

Sports marketing specialists, WePlay have been appointed by David Beckham co-owned esports team, Guild to execute an ambitious growth strategy

WePlay Shortlisted for 2021 Sport Industry Awards

May 27, 2021

By WePlay

WePlay shortlisted for the Agency of the Year and Data & Business Impact Awards with UFC Fight Pass at the 2021 Sport Industry Awards.

From FOMO to FOMA – The Fear of Missing Attendance

May 27, 2021

By WePlay

WePlay CEO, Luca Massaro, outlines five marketing steps that will encourage fans back into stadiums as lockdown restrictions ease

WePlay Partners with Made By Sport for #ClubsInCrisis Campaign

November 30, 2020

By WePlay

WePlay appointed by Made By Sport to raise awareness of the #clubsincrisis campaign targeting clubs and communities affected by COVID-19.

WePlay continues OTT expansion with Horse & Country appointment

November 17, 2020

By WePlay

Global equestrian sports network H&C has appointed D2C specialist WePlay to drive subscription growth of their streaming platform, H&C+.

WePlay win “Leaders in Content Creation Award” alongside partners FIFA

October 15, 2020

By WePlay

WePlay are proud to have been recognised alongside our partners FIFA, as “Leaders in Content Creation”, for our work together on the #WorldCupAtHome campaign. 

FIA World Rally Championship appoints WePlay for OTT growth

September 29, 2020

By WePlay

WePlay has been appointed to drive subscriptions to the FIA World Rally Championship’s over-the-top (OTT) streaming platform, WRC+.

WePlay adds to European football roster with European Club Association win

September 4, 2020

By WePlay

WePlay has been appointed by the European Club Association (ECA) to support the organisation in delivering its digital strategy.

Three Golden Rules For Sponsorship In The Digital Age

August 2, 2020

By Luca Massaro

Luca Massaro, CEO of WePlay looks at the sponsorship landscape and gives three ‘golden rules’ for the digital age.

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