Guild Esports partners with WePlay to execute ambitious growth strategy
Sports marketing specialists, WePlay have been appointed by David Beckham co-owned esports team, Guild to execute an ambitious growth strategy
Meet the Player – Samantha Hayden
Step into the WePlay dugout and meet our Players - on their own terms. Introducing People Manager, Samantha Hayden.
WePlay Shortlisted for 2021 Sport Industry Awards
WePlay shortlisted for the Agency of the Year and Data & Business Impact Awards with UFC Fight Pass at the 2021 Sport Industry Awards.
From FOMO to FOMA – The Fear of Missing Attendance
WePlay CEO, Luca Massaro, outlines five marketing steps that will encourage fans back into stadiums as lockdown restrictions ease
WePlay Expands Senior Management Team With New Divisional Heads
Mark Gilbert and Ed Richardson to lead Content and Media divisions respectively.
Meet the Player – Andrew Irving
Step into the WePlay dugout and meet our Players - on their own terms. Introducing Paid Media Executive, Andrew Irving.
WePlay Named In Top 10 Most Attractive Sports Marketing Agencies To Work For
WePlay has been listed by iWorkinSport in the 2021 Top 10 Sports Agencies, as part of their annual industry survey.
WePlay appointed to lead the digital strategy for the 2021 FIA Motorsport Games
WePlay has been appointed by SRO Motorsports Group to lead the digital strategy and content marketing for the 2021 FIA Motorsport Games.
Meet the Player – Rich Baker
Step into the WePlay dugout and meet our Players - on their own terms. Introducing Senior Business Development Manager, Rich Baker.
A Brave New World – How To Win In The Digital Age
Luca Massaro looks at the impact of the pandemic's pivot to digital and explores how sport can utilise it to achieve growth.