After a successful three months between The European Tour and WePlay, the award-winning sports marketing agency expands its brief to The 2018 Ryder Cup.
The new appointment follows a hugely successful start to WePlay’s relationship with the European Tour, which commenced with the 2018 BMW PGA Championship (marketing campaign here). WePlay’s involvement helped to deliver increased revenues and attendances, with more than 110,000 people attending the event in May 2018.
Tom Johnson, Head of Marketing at European Tour, said: “We are constantly pushing boundaries in our content and commercial marketing efforts, and our work with WePlay is yet another element of our digital transformation. WePlay are doing a fantastic job in helping us to reach new audiences and grow our revenues through digital.”
Luca Massaro, Chief Executive of WePlay, comments: “We are proud to be working with such a prestigious organisation as the European Tour and in being involved in the 2018 Ryder Cup. We’re delighted with the results we are seeing so far and look forward to growing our relationship with the tour.”
Alongside the Ryder Cup, WePlay have delivered campaigns across The European Tour’s other events, including the Dubai Duty Free Irish Open hosted by the Rory Foundation, Aberdeen Standard Investments Scottish Open and are delivering activity for the Senior Open Presented by Rolex and British Masters supported by Sky Sports.
WePlay’s achievements with The European Tour follow a successful start to 2018 for the agency, which has seen appointments by LaLiga, Melbourne Football Club, Guinness PRO14 and FIBA. Their work has been recognised by the Football Business Awards, where WePlay won the award for ‘Agency of the Year’ in 2017.