News, WePlay

Barney Francis, ex-Sky Sports boss joins WePlay as a strategic advisor

Barney Francis, former managing director of Sky Sports has been appointed to the Advisory Board of sports performance marketing agency, WePlay.

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News, WePlay

WePlay adds to European football roster with European Club Association win

Performance-led sports marketing agency, WePlay has been appointed by the European Club Association (ECA) to support the organisation in delivering its digital growth objectives.

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News, WePlay

Three Golden Rules For Sponsorship In The Digital Age

Luca Massaro, CEO of performance marketing agency WePlay looks at the sponsorship landscape and gives three 'golden rules' for the digital age.

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News, WePlay

WePlay introduces Digital Event series focussing on performance marketing in sport

Tuesday 2nd June marked the first session of WePlay’s Digital Event Series, titled: “Enabling Scaled Revenue Growth Through Performance Marketing”.

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News, Trends, WePlay

Executing a Performance-Marketing Campaign

In this article, we discuss performance and how to execute a successful performance-marketing campaign.

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News, Trends, WePlay

The Importance Of An Audience-Led Creative Strategy

In this article, we discuss the importance of having an audience-led creative strategy in place.

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Clients, WePlay

Five Key Learnings From Our 2019 British Athletics Campaign

WePlay is proud to be working with the National Governing Body of athletics in the UK, British Athletics. In this article, we share our ...

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News, Trends, WePlay

Intelligence: The Foundation Of Successful Performance-Driven Campaigns

In this article, we discuss the importance of 'Intelligence' in building successful performance-driven campaigns.

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News, WePlay

WePlay releases the most comprehensive Facebook Advertising guide, ever

Download WePlay's exclusive new digital marketing playbook, 'How To Win On Facebook: Strategies for Sports Organisations To Drive Revenues & Results'.

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News

#PerformanceDriven Content Series

We look at the biggest sporting events each week to asses who is winning the brand & marketing performance battle for our #PerformanceDriven Content ...

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