News, WePlay

WePlay continues OTT expansion with Horse & Country appointment

Global equestrian sports network H&C has appointed D2C specialist WePlay to drive subscription growth of their streaming platform, H&C+.

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News, WePlay

WePlay win “Leaders in Content Creation Award” alongside partners FIFA

WePlay are proud to have been recognised alongside our partners FIFA, as "Leaders in Content Creation", for our work together on the #WorldCupAtHome campaign. 

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News, WePlay

FIA World Rally Championship appoints WePlay for OTT growth

WePlay has been appointed to drive subscriptions to the FIA World Rally Championship’s over-the-top (OTT) streaming platform, WRC+.

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News, WePlay

Barney Francis, ex-Sky Sports boss joins WePlay as a strategic advisor

Barney Francis, former managing director of Sky Sports has been appointed to the Advisory Board of sports performance marketing agency, WePlay.

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News, WePlay

WePlay adds to European football roster with European Club Association win

WePlay has been appointed by the European Club Association (ECA) to support the organisation in delivering its digital strategy.

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News, WePlay

Three Golden Rules For Sponsorship In The Digital Age

Luca Massaro, CEO of performance marketing agency WePlay looks at the sponsorship landscape and gives three 'golden rules' for the digital age.

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News, WePlay

WePlay introduces Digital Event series focussing on performance marketing in sport

Tuesday 2nd June marked the first session of WePlay’s Digital Event Series, titled: “Enabling Scaled Revenue Growth Through Performance Marketing”.

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News, Trends, WePlay

Executing a Performance-Marketing Campaign

In this article, we discuss performance and how to execute a successful performance-marketing campaign.

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News, Trends, WePlay

The Importance Of An Audience-Led Creative Strategy

In this article, we discuss the importance of having an audience-led creative strategy in place.

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Clients, WePlay

Five Key Learnings From Our 2019 British Athletics Campaign

WePlay is proud to be working with the National Governing Body of athletics in the UK, British Athletics. In this article, we share our ...

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