Sir Bradley Wiggins to ride at Six Day London

By Luca Massaro Clients, News Comments Off on Sir Bradley Wiggins to ride at Six Day London

Sir Bradley Wiggins has confirmed that he will ride at this year’s Six Day London, a world-class track cycling event held at London’s iconic velodrome.

Six Day London takes place between 25 – 30 October 2016 at Lee Valley VeloPark on Queen Elizabeth Olympic Park and this will be Sir Brad’s first return to the London track after Rio and since his triumphant World Championships victory earlier this year.

Speaking of World Championship victories, the good news keeps coming: with Mark Cavendish already confirmed to ride, Cavendish and Wiggins will don Six Day Rainbow Jerseys to team up for possibly the last time together.

Adult ticket prices start at just £19, kids tickets are available all week for just £6 and unique hospitality packages are available, where you can be at the heart of the action in the track centre, there is something for everyone.

Sir Bradley himself is pretty chuffed to be lining up again alongside Mark Cavendish, he said: “It’s going to be great. This has got to be the double act everyone wants to see isn’t it? Winning the Madison at the Worlds was incredible and this might well be the last chance that people get to see us together.”

Stay tuned as a field of world-class riders will join Cavendish and Wiggins to compete at the best track cycling event going!

Update: Six Day London 2016 was a raging success – with the help of a digital sports marketing campaign run by WePlay, the organisers completely sold out the event. Take a look at the Six Day sports marketing case study to see the impressive campaign results.

If you are organising an event, we can help you get people talking about it. Take a look at WePlay’s range of dedicated sports marketing expertise for some ideas – and if you are interested in exploring how we might work together, please get in touch.

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