The Sponsorship Game Has Changed. It’s Now All About Performance.

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Session

02

WePlay Digital Events

In an era that demands sports organisations have a robust digital ecosystem powering their sponsorship strategy, there are fundamental questions being asked by their commercial teams.

Such as:

  1. How do we attract new commercial partners?
  2. How do we develop the value of our sponsorship rights through digital?
  3. How do we measure delivery for our partners to ensure growth and retention?

In this session, WePlay will be joined by some special guests, including our clients and seven times European Champions, AC Milan, and our partners at Facebook – to help answer these questions and many more. Join us as we explore the short, medium and long term future of the performance-driven sponsorship landscape.

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