Communications

Marketing expertise delivered across all digital and social channels with a focus on growing and monetising your digital brand.

“WePlay has been an invaluable partner of Yokohama Tyres since 2015. Our relationship with the agency has helped activate the shirt sponsorship with Chelsea Football Club and increase the brand awareness of Yokohama Tyres around the world.”

Kazu Sekiguchi

Head of Chelsea Taskforce, Yokohama Tyres

Social Media (Organic)

Social platforms are the gateways to reaching and engaging billions of consumers.

When it comes to social media at WePlay, we take a platform-agnostic approach, developing bespoke strategies in accordance with each platform’s make-up, formats, surfaces, and algorithms.

Our objective is to turn passive audiences into brand champions.

Services include:

  • Social media strategy
  • Platform playbooks and creative guides
  • Community and Page management and moderation
  • Editorial and publishing
  • Social listening and analytics

Influencer Marketing

Working with influencers and creators can be an effective way to engage new and diverse audiences. In isolation, the message can thin out quickly, however when formed as part of a wider strategy, influencers play a crucial role.

Our Influencer Marketing team specialises in:

  • Influencer strategy
  • Identification and negotiation
  • Product fulfillment
  • Creative development
  • Editorial and brand safety
  • Measurement and reporting

Public Relations

We position our Partners in target consumer and business media, through print, broadcast, online and experiential marketing channels – leveraging commercial relationships with ambassadors, stakeholders and industry partners.

PR services include:

  • Positioning
  • Media outreach and relations
  • Press releases
  • Speech writing
  • Event planning
  • Reputation management
  • Crisis management

Email Marketing

We provide our Partners with a specialist Email Marketing service provision to build a highly engaged customer base.

Utilising a combination of email strategy, design and execution, we use Email to acquire new customers, retain existing and promote new products and services.

We are platform-agnostic, from Salesforce to Hubspot, or Klaviyo to Mailchimp – our team is able to operate and execute.

  • Email marketing strategy
  • Audience segmentation
  • HTML email design (simple or complex)
  • CRM platform management and execution

 

Platform Management

Our Communications team manages owned and operated platforms for a wide array of our Partners.

Working in tandem with our Creative team, we can take complete control of your web and mobile properties, allowing you to focus on building your business.

  • Platform content strategy
  • Website management
  • Application management
  • Web and App SEO
  • Editorial
  • Project management
  • Web and App Analytics

We are WePlay, Growth Marketing Partners to the world’s most exciting and ambitious brands.

Start your journey towards accelerated growth here.

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