Yokohama Tyres

Brands


Strategy and activation for the official shirt partner of Chelsea Football Club


WePlay have been working with Yokohama Tyres, official shirt partner of Chelsea Football Club, as their Digital and Social Media Agency since 2015.

Performance Delivered


670000
Fans & Followers
140
Percent increase on standard engagement rates
402
Million Global Reach
25
Million Video Views
150000
Social interactions
3
No. 3 Most Followed Tyre Brand

Brief


WePlay were briefed with building a brand around the Yokohama Tyres and Chelsea FC partnership. Focusing on social media, the core objective is to reach a global audience and tell the Yokohama story through the lens of football.

Brief


WePlay were briefed with building a brand around the Yokohama Tyres and Chelsea FC partnership. Focusing on social media, the core objective is to reach a global audience and tell the Yokohama story through the lens of football.

Our approach


With a strategy to engage Yokohama’s 14 key markets, WePlay utilise a blend of creative and digital marketing, to develop social-first content and distribute through owned and paid channels.

Our approach


With a strategy to engage Yokohama’s 14 key markets, WePlay utilise a blend of creative and digital marketing, to develop social-first content and distribute through owned and paid channels.

WePlay - Yokohama Chelsea FC Case Study

Final Score


Having worked with Yokohama Tyres since 2015, WePlay have grown Yokohama’s football brand to a reach of over 400m, with a follower base of over 670,000 fans. Our content strategy supports the brand and audience growth and our content engagement rate is 140% above the industry standard. WePlay have also helped Yokohama to surpass competitor brands in the tyre industry and to now be the 3rd most followed company in their category.

WePlay - Yokohama Chelsea FC Case Study

Final Score


Having worked with Yokohama Tyres since 2015, WePlay have grown Yokohama’s football brand to a reach of over 400m, with a follower base of over 670,000 fans. Our content strategy supports the brand and audience growth and our content engagement rate is 140% above the industry standard. WePlay have also helped Yokohama to surpass competitor brands in the tyre industry and to now be the 3rd most followed company in their category.

"WePlay have provided Yokohama Tyres with digital marketing expertise since 2015. Our relationship with the agency has helped activate the shirt sponsorship with Chelsea Football Club and increase the brand awareness of Yokohama Tyres around the world and more importantly, our key markets"

— KAZU SEKIGUCHI, HEAD OF CHELSEA FC TASK FORCE, YOKOHAMA TYRES

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