Wasps Rugby

Clubs


Performance marketing to grow audiences and gameday attendances for Wasps RFC


Brief


Six-time Premiership Champions, Wasps RFC appointed WePlay as their digital marketing agency in December 2018 to support in reaching new audiences to grow brand awareness and gameday attendances.

Brief


Six-time Premiership Champions, Wasps RFC appointed WePlay as their digital marketing agency in December 2018 to support in reaching new audiences to grow brand awareness and gameday attendances.

Full service digital marketing


Based at the Ricoh Arena in Coventry, our strategy focuses on attracting new and lapsed audiences to purchase tickets to Wasps fixtures from within selected geo-locations in relative distance from the stadium. With our focus being on scaled, direct response campaigns utilising biddable media to drive gameday attendances, we combine services in data and audience analysis, advertising creative design and performance marketing across search, display and social to achieve the results.

Wasps Carousel
Wasps Carousel

Full service digital marketing


Based at the Ricoh Arena in Coventry, our strategy focuses on attracting new and lapsed audiences to purchase tickets to Wasps fixtures from within selected geo-locations in relative distance from the stadium. With our focus being on scaled, direct response campaigns utilising biddable media to drive gameday attendances, we combine services in data and audience analysis, advertising creative design and performance marketing across search, display and social to achieve the results.

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