UFC Fight Pass

Broadcaster / VOD


UFC appoint WePlay as performance marketing agency for UFC Fight Pass


Overview


UFC Fight Pass is the world’s premier subscription platform for the combat sports world. With 24/7 programming, live and on-demand, UFC Fight Pass is available in more than 200 countries across the world. The UFC appointed WePlay as their performance marketing agency to drive global subscriber numbers for UFC Fight Pass.

Overview


UFC Fight Pass is the world’s premier subscription platform for the combat sports world. With 24/7 programming, live and on-demand, UFC Fight Pass is available in more than 200 countries across the world. The UFC appointed WePlay as their performance marketing agency to drive global subscriber numbers for UFC Fight Pass.

Performance-Driven


With OTT and SVOD (subscription video-on-demand) marketing an area of expertise for WePlay, WePlay supports a wide array of rights holders and broadcasters on their direct-to-consumer strategy. Drawing upon the expertise of our team, and working alongside the UFC, we developed an always-on, cross-channel customer acquisition strategy to raise awareness of UFC Fight Pass in key markets, drive interest and paid subscriptions.

Performance-Driven


With OTT and SVOD (subscription video-on-demand) marketing an area of expertise for WePlay, WePlay supports a wide array of rights holders and broadcasters on their direct-to-consumer strategy. Drawing upon the expertise of our team, and working alongside the UFC, we developed an always-on, cross-channel customer acquisition strategy to raise awareness of UFC Fight Pass in key markets, drive interest and paid subscriptions.

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Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.