Turkish Airlines EuroLeague Basketball

Leagues


Turkish Airlines EuroLeague and WePlay collaborate to bring basketball to fans across Europe


Brief


WePlay were appointed by Turkish Airlines EuroLeague as their digital marketing agency to grow the EuroLeague TV brand across Europe and drive subscriptions to the on-demand TV platform.

Brief


WePlay were appointed by Turkish Airlines EuroLeague as their digital marketing agency to grow the EuroLeague TV brand across Europe and drive subscriptions to the on-demand TV platform.

Our approach


WePlay developed a sophisticated digital strategy to deliver a seasonal activation plan across 15 European markets. The campaign was split into three phases, covering the Regular Season, the Playoffs and the Final Four. With a variety of countries and cultural nuances to consider, audience segmentation with bespoke creative and messaging for each market was critical. This approach powered the digital advertising and customer acquisition process.

Our approach


WePlay developed a sophisticated digital strategy to deliver a seasonal activation plan across 15 European markets. With a variety of countries and cultural nuances to consider, audience segmentation with bespoke creative and messaging for each market was critical. This approach powered the digital advertising and customer acquisition process.

Results


As our first venture into Basketball, this was a huge success and we are delighted with the outcome of the campaign. We not only were able to greatly reduce the cost per acquisition by 50% year on year, our campaign drove mass awareness, engaging and converting fans across Europe to purchase EuroLeague TV subscriptions.

Results


As our first venture into Basketball, this was a huge success and we are delighted with the outcome of the campaign. We not only were able to greatly reduce the cost per acquisition by 50% year on year, our campaign drove mass awareness, engaging and converting fans across Europe to purchase EuroLeague TV subscriptions.

Results Delivered


50
Percent CPA Reduction y-o-y
124000
Clicks to a EuroLeague TV landing page
2.2
Million relevant reach
25
Million Impressions
WePlay_Clients_Call to Action

Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

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