WePlay and Premier Sports collaborate to generate subscriptions through the 2019 William Hill Scottish Cup
Performance Delivered
20
Percent Conversion Rate55
Percent Below CPA Target1800
Percent Return on Ad Spend2832748
Impressions
Brief
After a number of successful OTT campaigns, WePlay were appointed by Premier Sports, the home of Guinness PRO14 Rugby, to develop an integrated creative and digital customer acquisition campaign. Having already worked on campaigns with Premier Sports, the objective of this campaign was to drive the maximum number of paying subscribers to the Premier Sports network within four rounds of the 2019 William Hill Scottish Cup; 4th round, 5th round, quarter-finals and semi-finals.
Brief
After a number of successful OTT campaigns, WePlay were appointed by Premier Sports, the home of Guinness PRO14 Rugby, to develop an integrated creative and digital customer acquisition campaign. Having already worked on campaigns with Premier Sports, the objective of this campaign was to drive the maximum number of paying subscribers to the Premier Sports network within four rounds of the 2019 William Hill Scottish Cup; 4th round, 5th round, quarter-finals and semi-finals.
Our approach
For every round of the Scottish Cup, Premier Sports broadcasted two games (both including Celtic & Rangers). Celtic and Rangers are the two biggest clubs in Scottish football and, furthermore, have the biggest followings. Fixtures were analysed with targeting heavily focused on away teams, as there will be more fans watching the game at home. With a pixel placed on the Scottish FA website, we were able to target visitors successfully. With the majority of Scottish Cup games taking place on a weekend, our campaigns were run from Friday evening to Sunday morning, where there are higher points of traffic.
Our approach
For every round of the Scottish Cup, Premier Sports broadcasted two games (both including Celtic & Rangers). Celtic and Rangers are the two biggest clubs in Scottish football and, furthermore, have the biggest followings. Fixtures were analysed with targeting heavily focused on away teams, as there will be more fans watching the game at home. With a pixel placed on the Scottish FA website, we were able to target visitors successfully. With the majority of Scottish Cup games taking place on a weekend, our campaigns were run from Friday evening to Sunday morning, where there are higher points of traffic.
Final Score
WePlay achieved outstanding success working on the William Hill Scottish Cup campaign with Premier Sports, with a conversion rate of a whopping 20%, a return on ad spend of 1800% and achieving a CPA 55% below target.
Final Score
WePlay achieved outstanding success working on the William Hill Scottish Cup campaign with Premier Sports, with a conversion rate of a whopping 20%, a return on ad spend of 1800% and achieving a CPA 55% below target.
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Want to talk to us about a project? Click the button below and let’s get the ball rolling.
