Ryder Cup 2018

Events


WePlay collaborate with Ryder Cup Europe to deliver an integrated e-commerce strategy


Ryder Cup Merchandise Case Study 1

Brief


After a successful 2018 working with The PGA European Tour, WePlay were appointed by Ryder Cup Europe as part of an integrated e-commerce marketing strategy, with the brief of driving awareness and sales of The 2018 Official Fanwear Range for the 2018 Ryder Cup.

Ryder Cup Merchandise Case Study 1

Brief


After a successful 2018 working with The PGA European Tour, WePlay were appointed by Ryder Cup Europe as part of an integrated e-commerce marketing strategy, with the brief of driving awareness and sales of The 2018 Official Fanwear Range for the 2018 Ryder Cup.

Ryder Cup Merch case study

Our approach


WePlay developed a dynamic advertising strategy specifically targeted to audiences that had either bought tickets to the Ryder Cup, interacted with the digital content or to those that had a genuine interest in golf. The campaign was set up to drive both online commercial return, and also raise awareness of the merchandise range, leading to increased sales at the event itself.

Our approach


WePlay developed a dynamic advertising strategy specifically targeted to audiences that had either bought tickets to the Ryder Cup, interacted with the digital content or to those that had a genuine interest in golf. The campaign was set up to drive both online commercial return, and also raise awareness of the merchandise range, leading to increased sales at the event itself.

Ryder Cup Merch case study
Ryder Cup Merch Case Study

Results


The integrated E-commerce strategy WePlay executed was a roaring success, with a 350% online ROI. The event retail operation surpassed all previous European Ryder Cup sales records, with Fanwear sales accounting for a significant percentage of the final turnover figure.

Ryder Cup Merch Case Study

Results


The integrated E-commerce strategy WePlay executed was a roaring success, with a 350% online ROI. The event retail operation surpassed all previous European Ryder Cup sales records, with Fanwear sales accounting for a significant percentage of the final turnover figure.

Results Delivered


5500000
Relevant Reach
70000
Clicks to store
350
Percent Return on Investment
WePlay_Clients_Call to Action

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