WePlay collaborate with Ryder Cup Europe to deliver integrated e-commerce strategy
Brief
WePlay were appointed to drive awareness and deliver on commercial targets and desire for The Official Fanwear Range, Ryder Cup Europe’s own label fan offering, to convert both online and onsite.
Brief
WePlay were appointed to drive awareness and deliver on commercial targets and desire for The Official Fanwear Range, Ryder Cup Europe’s own label fan offering, to convert both online and onsite.
Our approach
Targeting European fans, WePlay ran dynamic ad campaigns specifically to custom audiences that bought tickets to The Ryder Cup, interacted with content and those who had a genuine interest in golf. The campaign was not set up to just drive an online commercial return but also to raise awareness of the merchandise programme, leading to increased conversions at the event itself.
Our approach
Targeting European fans, WePlay ran dynamic ad campaigns specifically to custom audiences that bought tickets to The Ryder Cup, interacted with content and those who had a genuine interest in golf. The campaign was not set up to just drive an online commercial return but also to raise awareness of the merchandise programme, leading to increased conversions at the event itself.
Results
The integrated E-commerce strategy WePlay executed was a roaring success, with a 350% online ROI. The event retail operation surpassed all previous European Ryder Cup sales records, with Fanwear sales accounting for a significant percentage of the final turnover figure.
Results
The integrated E-commerce strategy WePlay executed was a roaring success, with a 350% online ROI. The event retail operation surpassed all previous European Ryder Cup sales records, with Fanwear sales accounting for a significant percentage of the final turnover figure.
Results Delivered
5500000
Impressions350
Percent Return on Investment70000
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Want to talk to us about a project? Click the button below and let’s get the ball rolling.
