WePlay collaborate with Ryder Cup Europe to deliver an integrated e-commerce strategy
Brief
After a successful 2018 working with The PGA European Tour, WePlay were appointed by Ryder Cup Europe as part of an integrated e-commerce marketing strategy, with the brief of driving awareness and sales of The 2018 Official Fanwear Range for the 2018 Ryder Cup.
Brief
After a successful 2018 working with The PGA European Tour, WePlay were appointed by Ryder Cup Europe as part of an integrated e-commerce marketing strategy, with the brief of driving awareness and sales of The 2018 Official Fanwear Range for the 2018 Ryder Cup.
Approach
WePlay developed a dynamic advertising strategy specifically targeted to audiences that had either bought tickets to the Ryder Cup, interacted with the digital content or to those that had a genuine interest in golf. The campaign was set up to drive both online commercial return, and also raise awareness of the merchandise range, leading to increased sales at the event itself.
Approach
WePlay developed a dynamic advertising strategy specifically targeted to audiences that had either bought tickets to the Ryder Cup, interacted with the digital content or to those that had a genuine interest in golf. The campaign was set up to drive both online commercial return, and also raise awareness of the merchandise range, leading to increased sales at the event itself.
Final Score
The integrated E-commerce strategy WePlay executed was a roaring success, with a 350% online ROI. The event retail operation surpassed all previous European Ryder Cup sales records, with Fanwear sales accounting for a significant percentage of the final turnover figure.
Final Score
The integrated E-commerce strategy WePlay executed was a roaring success, with a 350% online ROI. The event retail operation surpassed all previous European Ryder Cup sales records, with Fanwear sales accounting for a significant percentage of the final turnover figure.
Results Delivered
5500000
Relevant Reach70000
Clicks to store350
Percent Return on Investment
Let's Work Together
Want to talk to us about a project? Click the button below and let’s get the ball rolling.
Let's Work Together
Want to talk to us about a project? Click the button below and let’s get the ball rolling.