Ryder Cup Merchandise

Events


WePlay collaborate with Ryder Cup Europe to deliver integrated e-commerce strategy


Ryder Cup Merchandise Case Study 1

Brief


WePlay were appointed to drive awareness and deliver on commercial targets and desire for The Official Fanwear Range, Ryder Cup Europe’s own label fan offering, to convert both online and onsite.

Ryder Cup Merchandise Case Study 1

Brief


WePlay were appointed to drive awareness and deliver on commercial targets and desire for The Official Fanwear Range, Ryder Cup Europe’s own label fan offering, to convert both online and onsite.

Ryder Cup Merch case study

Our approach


Targeting European fans, WePlay ran dynamic ad campaigns specifically to custom audiences that bought tickets to The Ryder Cup, interacted with content and those who had a genuine interest in golf. The campaign was not set up to just drive an online commercial return but also to raise awareness of the merchandise programme, leading to increased conversions at the event itself.

Our approach


Targeting European fans, WePlay ran dynamic ad campaigns specifically to custom audiences that bought tickets to The Ryder Cup, interacted with content and those who had a genuine interest in golf. The campaign was not set up to just drive an online commercial return but also to raise awareness of the merchandise programme, leading to increased conversions at the event itself.

Ryder Cup Merch case study
Ryder Cup Merch Case Study

Results


The integrated E-commerce strategy WePlay executed was a roaring success, with a 350% online ROI. The event retail operation surpassed all previous European Ryder Cup sales records, with Fanwear sales accounting for a significant percentage of the final turnover figure.

Ryder Cup Merch Case Study

Results


The integrated E-commerce strategy WePlay executed was a roaring success, with a 350% online ROI. The event retail operation surpassed all previous European Ryder Cup sales records, with Fanwear sales accounting for a significant percentage of the final turnover figure.

Results Delivered


5500000
Impressions
350
Percent Return on Investment
70000
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