Red Bull Neymar Jr’s Five

WePlay partner with Red Bull in building the world’s largest 5-a-side football tournament, Neymar Jr’s Five

Red Bull Neymar Jr’s Five

WePlay partner with Red Bull in building the world’s largest 5-a-side football tournament, Neymar Jr’s Five

Red Bull endorsed Brazil captain Neymar Jr to engage the global 16-to-25 football market. After conceiving ‘Neymar Jr’s Five’ as a new way to play five-a-side football, we were appointed as a strategic growth partner to bring the brand and event to life through digital and social growth strategies.

Our objectives included:

  • Build Neymar Jr’s Five brand and community across Facebook and Instagram
  • Drive growth and participation among the 16-to-25 demographic
  • Liaise with 63 countries to provide localised content and strategies
  • Measure and provide monthly reports on results and KPIs
  • Grow audiences and monetise relationships

With the overarching theme of ‘outplay them all’, social sits at the heart of our strategy for acquisition and organic growth. We deliver a strong content and engagement strategy to grow awareness, drive fan engagement and facilitate participation in key global markets.

Calendar planning is key. It enables us to co-ordinate content output and community management globally. Using available content libraries as well as WePlay’s in-house creative studio, we strategically plan content with the clear objectives of driving event awareness, engaging users to the website and boosting sign-ups.

Serving as an extension of the Neymar Jr’s Five global communications team, we liaise with all 63 countries, co-ordinating content output to provide each market with social video, animated and static creative, copy translations and localised strategies. This commercial growth partnership helps the brand build and monetise relationships with new and existing audiences.

Neymar Jr’s Five is now the world’s largest amateur five-a-side football tournament. Our growth efforts have delivered consistent results across all relevant social KPIs and metrics, including:

950,000

social media followers

250m +

global reach

42 years

of video content viewed in 24 months

63

countries