Premier Sports

Broadcaster / OTT


WePlay and Premier Sports collaborate to drive brand awareness and subscription sales


Premier Sports ad - the home of PRO14

Brief


After a number of successful OTT campaigns, WePlay were appointed by Premier Sports, the home of Guinness PRO14 Rugby, to develop an integrated creative and digital customer acquisition campaign. In this season-long campaign, set to end in June 2019, our objective is to drive the maximum number of paying subscribers to the newly formed Premier Sports network and creating awareness of Premier Sports in territories where there is little visibility.

Premier Sports ad - the home of PRO14

Brief


After a number of successful OTT campaigns, WePlay were appointed by Premier Sports, the home of Guinness PRO14 Rugby, to develop an integrated creative and digital customer acquisition campaign. In this season-long campaign, set to end in June 2019, our objective is to drive the maximum number of paying subscribers to the newly formed Premier Sports network and creating awareness of Premier Sports in territories where there is little visibility.

Premier Sports mockups

Our approach


Our multi-award-winning creative team is regularly briefed with different ideas and inspiration to ensure that creative does not become stale. This pays dividends to the campaign to achieve sign-ups. Match specific reactive creative and copy are developed based on what has happened in previous fixtures. In terms of promoting specific content, we identified fixtures and decided which ones would attract larger audiences. We then split the media budget accordingly.

Our approach


Our multi-award-winning creative team is regularly briefed with different ideas and inspiration to ensure that creative does not become stale. This pays dividends to the campaign to achieve sign-ups. Match specific reactive creative and copy are developed based on what has happened in previous fixtures. In terms of promoting specific content, we identified fixtures and decided which ones would attract larger audiences. We then split the media budget accordingly.

Premier Sports mockups
Premier Sports/PRO14 - Ulster

Results


The integrated campaign is proving to be a huge success with impressions already far exceeding expectations, reducing CPA’s and ROAS of 500%.

Premier Sports/PRO14 - Ulster

Results


The integrated campaign is proving to be a huge success with impressions already far exceeding expectations, reducing CPA’s and ROAS of 500%.

Results Delivered


12500000
Impressions
150000
Clicks
500
Percent Return on Advertising Spend
WePlay_Clients_Call to Action

Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

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