Premier Sports

Broadcaster / OTT


WePlay and Premier Sports collaborate to drive brand awareness and subscription sales


Premier Sports ad - the home of PRO14

Brief


After a number of successful OTT campaigns, WePlay were appointed by Premier Sports, the home of Guinness PRO14 Rugby, to develop an integrated creative and digital customer acquisition campaign. In this season-long campaign, set to end in June 2019, our objective is to drive the maximum number of paying subscribers to the newly formed Premier Sports network and creating awareness of Premier Sports in territories where there is little visibility.

Premier Sports ad - the home of PRO14

Brief


After a number of successful OTT campaigns, WePlay were appointed by Premier Sports, the home of Guinness PRO14 Rugby, to develop an integrated creative and digital customer acquisition campaign. In this season-long campaign, set to end in June 2019, our objective is to drive the maximum number of paying subscribers to the newly formed Premier Sports network and creating awareness of Premier Sports in territories where there is little visibility.

Our approach


We developed a strategy based upon analysis of historical data, current media insights, and trends to define buying cycles, audience segments, messaging and key channels to utilise. Creative followed with awareness, consideration and conversion messaging developed to drive the funnel. A mixture of static, animated and video creatives were developed and executed in a multi-variate testing approach across social, search and display channels.

Our approach


We developed a strategy based upon analysis of historical data, current media insights, and trends to define buying cycles, audience segments, messaging and key channels to utilise. Creative followed with awareness, consideration and conversion messaging developed to drive the funnel. A mixture of static, animated and video creatives were developed and executed in a multi-variate testing approach across social, search and display channels.

Premier Sports/PRO14 - Ulster

Results


We’re mid-way through the activity and the interim results are showing the strategy to be a great success, with impressions already exceeding initial KPI’s, reducing CPA’s on previous activity and a ROAS of 500%.

Premier Sports/PRO14 - Ulster

Results


We’re mid-way through the activity and the interim results are showing the strategy to be a great success, with impressions already exceeding initial KPI’s, reducing CPA’s on previous activity and a ROAS of 500%.

Results Delivered


20336000
Impressions
205000
Clicks
500
Percent Return on Advertising Spend
WePlay_Clients_Call to Action

Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

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