WePlay and PGA European Tour collaborate to achieve digital marketing and commercial success
Brief
WePlay were appointed by The European Tour as their digital marketing agency to deliver a digital marketing strategy to drive ticket sales for the 2018 BMW PGA Championship.
Brief
WePlay were appointed by The European Tour as their digital marketing agency to deliver a digital marketing strategy to drive ticket sales for the 2018 BMW PGA Championship.
Our approach
There were five key audience segments, covering local, regional and national golf sport fans, as well as the big eventer audience. The next process was to develop the creative content to drive purchase consideration.
Our approach
For this event, there were five key audience segments, covering local, regional and national golf sport fans, as well as the big eventer audience that would engage because this is a key sporting event. With a strategy developed, the next process was creative and the development of static, animated and video assets to drive purchase consideration.
Results
This was an incredibly successful first collaboration. The digital marketing campaign was executed with speed and efficiency and supported in driving an attendance to the event of over 110,000 people, making it the second highest attendance since 1955.
Results
This was an incredibly successful first collaboration. The digital marketing campaign was executed with speed and efficiency and supported in driving an attendance to the event of over 110,000 people, making it the second highest attendance since 1955.
Results Delivered
111112
Attendees1000
Percent Return on Investment14600000
Impressions99
Percent Key Insight
Let's Work Together
Want to talk to us about a project? Click the button below and let’s get the ball rolling.
Let's Work Together
Want to talk to us about a project? Click the button below and let’s get the ball rolling.
