PGA European Tour

Events


WePlay and PGA European Tour collaborate to achieve digital marketing and commercial success


Brief


WePlay were appointed by The European Tour as their digital marketing agency to deliver a digital marketing strategy to drive ticket sales for the 2018 BMW PGA Championship.

Brief


WePlay were appointed by The European Tour as their digital marketing agency to deliver a digital marketing strategy to drive ticket sales for the 2018 BMW PGA Championship.

Our approach


There were five key audience segments, covering local, regional and national golf sport fans, as well as the big eventer audience. The next process was to develop the creative content to drive purchase consideration.

Our approach


For this event, there were five key audience segments, covering local, regional and national golf sport fans, as well as the big eventer audience that would engage because this is a key sporting event. With a strategy developed, the next process was creative and the development of static, animated and video assets to drive purchase consideration.

BMW PGA Champs_WePlay

Results


This was an incredibly successful first collaboration. The digital marketing campaign was executed with speed and efficiency and supported in driving an attendance to the event of over 110,000 people, making it the second highest attendance since 1955.

BMW PGA Champs_WePlay

Results


This was an incredibly successful first collaboration. The digital marketing campaign was executed with speed and efficiency and supported in driving an attendance to the event of over 110,000 people, making it the second highest attendance since 1955.

Results Delivered


111112
Attendees
1000
Percent Return on Investment
14600000
Impressions
99
Percent Key Insight

"We are constantly pushing boundaries in our content and commercial marketing efforts, and our work with WePlay is yet another element of our digital transformation. WePlay are doing a fantastic job in helping us reach new audiences and grow our revenues through digital."

— TOM JOHNSON, HEAD OF MARKETING, THE EUROPEAN TOUR

WePlay_Clients_Call to Action

Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

This website uses cookies to give you the best experience. Agree by clicking the 'Accept' button.