MoneyGram

Brands

Sponsorship Activation for MoneyGram, Global Sponsor in Cricket and Football

Brief

MoneyGram appointed WePlay to activate their International Cricket Council rights. After the success of the ICC activation, WePlay also acquired the contract to activate their sponsorships of both Paris Saint-Germain and FC Schalke 04.

Brief

Approach

Our brief as their digital and social agency was to grow brand awareness among new audiences, to drive consideration of MoneyGram as a trustworthy money transfer company and to utilise their sponsorships in both cricket and football, to reach and engage new audiences in their key markets.

Approach

Final Score

WePlay worked with MoneyGram for three years from 2013-2016, activating across several major tournaments, such as the Cricket World Cup in Australia and New Zealand and the T20 World Cup in India. WePlay built the MoneyGram following across global, cricket and football brands to over 1.5m followers with an industry high engagement rate of 12%.

Final Score

Results Delivered

1500000

Fans & Followers

100

Percent increase on standard engagement rates

440

Million Reach in Target Markets

75000

Social interactions

25000

New Leads Generated

1

No. 1 sponsor across cricket and football categories

"Along with having an easily accessible solution, the effort WePlay put into building relationships with cricket influencers has been massive to our success."

— ERIC GARZA, DIGITAL MARKETING MANAGER, MONEYGRAM