Sponsorship Activation for MoneyGram, Global Sponsor in Cricket and Football
Brief
MoneyGram appointed WePlay to activate their International Cricket Council rights. After the success of the ICC activation, WePlay also acquired the contract to activate their sponsorships of both Paris Saint-Germain and FC Schalke 04.
Brief
MoneyGram appointed WePlay to activate their International Cricket Council rights. After the success of the ICC activation, WePlay also acquired the contract to activate their sponsorships of both Paris Saint-Germain and FC Schalke 04.
Our approach
Our brief as their digital and social agency was to grow brand awareness among new audiences, to drive consideration of MoneyGram as a trustworthy money transfer company and to utilise their sponsorships in both cricket and football, to reach and engage new audiences in their key markets.
Our Approach
Our brief as their digital and social agency was to grow brand awareness among new audiences, to drive consideration of MoneyGram as a trustworthy money transfer company and to utilise their sponsorships in both cricket and football, to reach and engage new audiences in their key markets.
Results
WePlay worked with MoneyGram for three years from 2013-2016, activating across several major tournaments, such as the Cricket World Cup in Australia and New Zealand and the T20 World Cup in India. WePlay built the MoneyGram following across global, cricket and football brands to over 1.5m followers with an industry high engagement rate of 12%.
Results
WePlay worked with MoneyGram for three years from 2013-2016, activating across several major tournaments, such as the Cricket World Cup in Australia and New Zealand and the T20 World Cup in India. WePlay built the MoneyGram following across global, cricket and football brands to over 1.5m followers with an industry high engagement rate of 12%.
Results Delivered
1500000
Fans & Followers100
Percent increase on standard engagement rates440
Million Reach in Target Markets75000
Social interactions25000
New Leads Generated1
No. 1 sponsor across cricket and football categories
Let's Work Together
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Let's Work Together
Have a project you would like to discuss with us? Click the button below to drop us a line.
