Ligue Nationale de Basket

Leagues


WePlay and French Basketball League, LNB collaborate to increase awareness and audience engagement


Performance Delivered


2200000
impressions
370000
Video Views
67
% fan growth driven in 2019

Brief


WePlay were briefed by the French Basketball League, Ligue Nationale de Basket to grow the official LNB Facebook page

Brief


WePlay were briefed by the French Basketball League, Ligue Nationale de Basket to grow the official LNB Facebook page

Approach


Our strategy was to engage new potential fans through organic content development and amplification to audiences identified through their interests in French basketball players and the most popular basketball leagues, but who did not follow LNB.

Engaging these untapped audiences raised LNB’s awareness within the French basketball community and effectively resulted in a significant uplift in the number of Facebook page fans.

Approach


Our strategy was to engage new potential fans through organic content development and amplification to audiences identified through their interests in French basketball players and the most popular basketball leagues, but who did not follow LNB.

Engaging these untapped audiences raised LNB’s awareness within the French basketball community and effectively resulted in a significant uplift in the number of Facebook page fans.

Final Score


The campaign delivered 2.2m impressions to target audiences, with 370k video views and growth of the LNB social audience, of which 67.6% was driven by the campaign.

Final Score


The campaign delivered 2.2m impressions to target audiences, with 370k video views and growth of the LNB social audience, of which 67.6% was driven by the campaign.

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Want to talk to us about a project? Click the button below and let’s get the ball rolling.