Ligue de Football Professionnel

Leagues


WePlay and Hookit partner to deliver digital inventory valuation and commercial strategy for Ligue de Football Professionnel


Brief


Ligue de Football Professionnel (LFP) is one of the leading sports leagues in the world. With French football consumption surging, the appetite for brands to invest into French football is growing rapidly. WePlay were appointed by the LFP to review and value their current digital inventory and audience, and to put in place a strategy to grow the commercial value of the organisation.

Brief


Ligue de Football Professionnel (LFP) is one of the leading sports leagues in the world. With French football consumption surging, the appetite for brands to invest into French football is growing rapidly. WePlay were appointed by the LFP to review and value their current digital inventory and audience, and to put in place a strategy to grow the commercial value of the organisation.

LFP mockup

Our approach


LFP’s objective was to understand the value of their digital ecosystem and put in place a plan to grow commercial value. To achieve this, WePlay partnered with market-leading sponsorship valuation company, Hookit, to combine their best-in-class technology alongside WePlay’s expert sports marketing consultancy capabilities.

Our approach


LFP’s objective was to understand the value of their digital ecosystem and put in place a plan to grow commercial value. To achieve this, WePlay partnered with market-leading sponsorship valuation company, Hookit, to combine their best-in-class technology alongside WePlay’s expert sports marketing consultancy capabilities.

LFP mockup

Delivered


In partnership Hookit, we executed a full digital media valuation. Once the valuation was complete, WePlay undertook an in-depth analysis of LFP’s selected benchmarks within the football industry, to ascertain strengths, weaknesses, opportunities and threats. The final work-stream was to provide recommendations to increase the commercial value of LFP.

Delivered


In partnership Hookit, we executed a full digital media valuation. Once the valuation was complete, WePlay undertook an in-depth analysis of LFP’s selected benchmarks within the football industry, to ascertain strengths, weaknesses, opportunities and threats. The final work-stream was to provide recommendations to increase the commercial value of LFP.

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