Ligue de Football Professionnel – Social Audit

Leagues


WePlay conduct social audit for LFP, to ensure their social channels are optimised ahead of the 2020/21 season


Brief


Ligue de Football Professionnel (LFP) is one of the leading sports leagues in the world and with French football consumption surging, LFP wants to ensure that they are best placed to grow potential and current audiences to continue to reach and engage a global audience.

WePlay were briefed to conduct a business growth audit across all of LFP’s social accounts in order to ensure their content and investment into social platforms was working effectively and efficiently.

Brief


Ligue de Football Professionnel (LFP) is one of the leading sports leagues in the world and with French football consumption surging, LFP wants to ensure that they are best placed to grow potential and current audiences to continue to reach and engage a global audience.

WePlay were briefed to conduct a business growth audit across all of LFP’s social accounts in order to ensure their content and investment into social platforms was working effectively and efficiently.

Our approach


At WePlay, we use our verified methodology to audit and score the performance of a brands digital and social media output, we call this the “Scoreboard”.

The Scoreboard looks at five key weighted areas, covering how the campaigns are set up and objectives are being set, audience targeting, creative, use of formats/placements and how campaigns are optimised for success.

Our approach


At WePlay, we use our verified methodology to audit and score the performance of a brands digital and social media output, we call this the “Scoreboard”.

The Scoreboard looks at five key weighted areas, covering how the campaigns are set up and objectives are being set, audience targeting, creative, use of formats/placements and how campaigns are optimised for success.

Delivered


As part of our report, we delivered recommendations for our how LFP can be 40% more efficient and effective with their investment on social media.

We continue to work with LFP on the development of their audience development and commercial strategy.

Delivered


As part of our report, we delivered recommendations for our how LFP can be 40% more efficient and effective with their investment on social media.

We continue to work with LFP on the development of their audience development and commercial strategy.

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Want to talk to us about a project? Click the button below and let’s get the ball rolling.