WePlay and Laureus partner to deliver the Laureus Sporting Moment Campaign (2000 - 2020)
Brief
WePlay were appointed by Laureus to come up with an engaging, social-first campaign for the Laureus Sporting Moment Award – their flagship Award – to celebrate their 20th anniversary.
Brief
WePlay were appointed by Laureus to come up with an engaging, social-first campaign for the Laureus Sporting Moment Award – their flagship Award – to celebrate their 20th anniversary.
Approach
As the only award voted for by the fans, WePlay focused on worldwide awareness driven through an integrated creative campaign. WePlay proposed revamping the original LSM setup and ‘gamifying’ the format and content distribution to engage both an existing and new global audience. Combining the power of creativity and storytelling, with paid, owned and earned media, WePlay’s strategy resulted in a campaign that travelled the globe and engaged even some of the biggest names in sport to participate with it.
Approach
As the only award voted for by the fans, WePlay focused on worldwide awareness driven through an integrated creative campaign. WePlay proposed revamping the original LSM setup and ‘gamifying’ the format and content distribution to engage both an existing and new global audience. Combining the power of creativity and storytelling, with paid, owned and earned media, WePlay’s strategy resulted in a campaign that travelled the globe and engaged even some of the biggest names in sport to participate with it.
Final Score
The campaign over-delivered, with a worldwide reach in key target markets, as well as engaged from an array of global sports stars, accumulating in a campaign that delivered above KPI numbers of fan votes, web traffic and social engagements.
Final Score
The campaign over-delivered, with a worldwide reach in key target markets, as well as engaged from an array of global sports stars, accumulating in a campaign that delivered above KPI numbers of fan votes, web traffic and social engagements.
Let's Work Together
Want to talk to us about a project? Click the button below and let’s get the ball rolling.
Let's Work Together
Want to talk to us about a project? Click the button below and let’s get the ball rolling.