Commercial digital marketing strategy and activation for Guinness PRO14 Rugby
Brief
WePlay were briefed by world leading Rugby Union competition, the Guinness PRO14 to devise a digital marketing strategy to support ticket sales for the 2018 PRO14 Grand Final in Dublin, Ireland.
Brief
WePlay were briefed by world leading Rugby Union competition, the Guinness PRO14 to devise a digital marketing strategy to support ticket sales for the 2018 PRO14 Grand Final in Dublin, Ireland.
Our Approach
Our Approach
Building on a successful year in rugby for WePlay, following campaigns with Bath Rugby and Northampton Saints, WePlay developed an integrated campaign across Social (Facebook and Instagram), Search and Display advertising to drive ticket awareness of the event, purchase consideration and ticket sales conversions.
Result
Our strategy surpassed expectations, delivering a 4m targeted reach among rugby, big eventer and family audiences and a 12:1 return on ad spend (ROAS). This helped to generate a new attendance record for the event, with 46,000 tickets sold.
Result
Our strategy surpassed expectations, delivering a 4m targeted reach among rugby, big eventer and family audiences and a 12:1 return on ad spend (ROAS). This helped to generate a new attendance record for the event, with 46,000 tickets sold.
Results Delivered
4000000
Relevant Targeted Reach250000
Content engagements46000
Tickets Sold1200
PERCENT ROAS
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Let's Work Together
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