Eleven Sports & Facebook

WePlay were selected by Facebook and global sports broadcaster Eleven Sports to provide a managed service in activating Eleven Sports live programming rights from LaLiga, Serie A and PGA Tour.

Having secured broadcasting rights for LaLiga, Serie A and the PGA Tour exclusive in the UK & Ireland, WePlay activated a new Facebook / Eleven Sports partnership to serve Live Video programming to audiences on Facebook via Facebook’s Live content offering. WePlay provided a full managed service, which included developing the strategy and audience segmentation, content scheduling, creative artwork, video editing and an always on performance marketing strategy.

The collaboration with WePlay, Facebook and Eleven Sports generated over 12m views of Live Sports Programming on Facebook from audiences exclusively in the UK & Ireland. The performance marketing engine at WePlay was able to convert video engagement into action, generating over 173,000 link clinks and 1,500+ paid subscriptions.