Digital marketing and social media support for Chelsea Football Club
Brief
WePlay were appointed by Chelsea FC to deliver a strategy and activation of their flagship mobile game, Chelsea Runner. Our objectives were to drive download numbers, raise awareness of the newly launched mobile game and build an engaged community.
Brief
WePlay were appointed by Chelsea FC to deliver a strategy and activation of their flagship mobile game, Chelsea Runner. Our objectives were to drive download numbers, raise awareness of the newly launched mobile game and build an engaged community.
Approach
WePlay created engaging content around key events in the calendar, such as match days, player birthdays, days in history and other poignant Chelsea FC milestones. We also engaged a group of the Chelsea FC influencers as part of the strategy.
Approach
WePlay created engaging content around key events in the calendar, such as match days, player birthdays, days in history and other poignant Chelsea FC milestones. We also engaged a group of the Chelsea FC influencers as part of the strategy.
Final Score
The strategy delivered, with a 3 x multiple on the set KPI for downloads and a 5 x growth of social media engagement and followers.
Final Score
The strategy delivered, with a 3 x multiple on the set KPI for downloads and a 5 x growth of social media engagement and followers.
Results Delivered
35000
Social Followers150
Percent increase on KPI1
No.1 Football Game in iOS App Store
Let's Work Together
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Let's Work Together
Have a project you would like to discuss with us? Click the button below to drop us a line.