Bristol Grand Tour – Cycling Sportive

Mass Participation


WePlay develop brand identity and end-to-end digital footprint for new cycling sportive


Brief


WePlay were briefed with devising the brand proposition, visual identity and full suite of digital assets, from website design to hero video production, for a new closed road cycling sportive, the Grand Tour

Brief


WePlay were briefed with devising the brand proposition, visual identity and full suite of digital assets, from website design to hero video production, for a new closed road cycling sportive, the Grand Tour

Our Approach


Following a scoping of the market demand, a fully audience-led approach was taken for the digital channel and asset development. The overarching hero video spotlighted all core target audiences, with supporting audience-specific short-form video and statics developed to re-engage hero video viewers and drive registrations.

Website wireframes were mapped based on search-engine best practices, to ensure the new site was as discoverable as possible following launch, and ranking for the most relevant search terms.

Our Approach


Following a scoping of the market demand, a fully audience-led approach was taken for the digital channel and asset development. The overarching hero video spotlighted all core target audiences, with supporting audience-specific short-form video and statics developed to re-engage hero video viewers and drive registrations.

Website wireframes were mapped based on search-engine best practices, to ensure the new site was as discoverable as possible following launch, and ranking for the most relevant search terms.

Results


WePlay developed all the branding for the event, digital channels and advertising campaigns. This covered:

Brand identity documentation, key visuals, logo design iterations, website design, bespoke audience-specific landing page development, campaign hero video production and a full suite of multi-channel paid media advertising assets.

Results


WePlay developed all the branding for the event, digital channels and advertising campaigns. This covered:

Brand identity documentation, key visuals, logo design iterations, website design, bespoke audience-specific landing page development, campaign hero video production and a full suite of multi-channel paid media advertising assets.

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Let's Work Together

Want to talk to us about a project? Click the button below and let’s get the ball rolling.