Commercial strategy and activation to deliver a sold-out Betfred Super League Grand Final
Brief
WePlay have worked with the RFL on commercial marketing since Jan 2017. WePlay approached this project with the confidence to sell out the iconic Theatre of Dreams, Old Trafford and deliver increased YOY revenues for Rugby League.
Brief
WePlay have worked with the RFL on commercial marketing since Jan 2017. WePlay approached this project with the confidence to sell out the iconic Theatre of Dreams, Old Trafford and deliver increased YOY revenues for Rugby League.
Our approach
We developed and executed a commercial digital strategy and activation that would drive ticket sales to the Betfred 2017 Super League Grand Final. The performance was measured against previous event ticket sales, revenue and a target cost per acquisition.
Our approach
We developed and executed a commercial digital strategy and activation that would drive ticket sales to the Betfred 2017 Super League Grand Final. The performance was measured against previous event ticket sales, revenue and a target cost per acquisition.
Results
We are incredibly proud that our campaign resulted in a sold out Super League Grand Final. Our data-lead performance marketing campaign not only delivered a substantial return on investment for the RFL but also produced best practices that will help lay the foundation of all future RFL ticketing and e-commerce activities.
Results
We are incredibly proud that our campaign resulted in a sold out Super League Grand Final. Our data-lead performance marketing campaign not only delivered a substantial return on investment for the RFL but also produced best practices that will help lay the foundation of all future RFL ticketing and e-commerce activities.
Results Delivered
72827
Tickets Sold29
Percent of tickets delivered by WePlay30
Times return on investment1
Sold out venue
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Have a project you would like to discuss with us? Click the button below to drop us a line.
