Betfred Super League

Leagues, Live Events

Commercial strategy and activation to deliver a sold-out Betfred Super League Grand Final

Brief

WePlay have worked with the RFL on commercial marketing since Jan 2017. WePlay approached this project with the confidence to sell out the iconic Theatre of Dreams, Old Trafford and deliver increased YOY revenues for Rugby League.

Brief

Our approach

We developed and executed a commercial digital strategy and activation that would drive ticket sales to the Betfred 2017 Super League Grand Final. The performance was measured against previous event ticket sales, revenue and a target cost per acquisition.

Our approach

Results

We are incredibly proud that our campaign resulted in a sold out Super League Grand Final. Our data-lead performance marketing campaign not only delivered a substantial return on investment for the RFL but also produced best practices that will help lay the foundation of all future RFL ticketing and e-commerce activities.

Results

Results Delivered

72827

Tickets Sold

29

Percent of tickets delivered by WePlay

30

Times return on investment

1

Sold out venue

"The 2017 Betfred Super League Grand Final was a huge success for us. This is the first year that we’ve worked with WePlay and the digital marketing campaign that they delivered was a major contribution to the event's success."

— ROB PORTEOUS, MARKETING MANAGER, RUGBY FOOTBALL LEAGUE