Fan Engagement & Partnership Activations with Aston Villa
An Overview of the Relationship
WePlay have been working with Aston Villa Football Club since 2016 on a variety of fan engagement and partnership activation projects.
An Overview of the Relationship
WePlay have been working with Aston Villa Football Club since 2016 on a variety of fan engagement and partnership activation projects.
From Kit Launches to Messenger Bots
Since producing an incredibly successful kit launch campaign with Aston Villa and Under Armour in 2016, WePlay have been appointed by Villa to deliver on several priority briefs.
From partnership activations for the likes of FIAT, Greene King and Quickbooks, to building the official Facebook Messenger Bot, BillyBot.
From Kit Launches to Messenger Bots
Since producing an incredibly successful kit launch campaign with Aston Villa and Under Armour in 2016, WePlay have been appointed by Villa to deliver on several priority briefs.
From partnership activations for the likes of FIAT, Greene King and Quickbooks, to building the official Facebook Messenger Bot, BillyBot.
Results
The results of our kit launch campaign with Aston Villa and Under Armour were excellent. It generated over 600,000 views, making it the most successful kit launch in the entire English Football League.
As for BillyBot, it is quite early days but the response from the fans has been excellent and Villa have integrated it as a key channel of their fan engagement strategy. Test out BillyBot yourself here.
Results
The results of our kit launch campaign with Aston Villa and Under Armour were excellent. It generated over 600,000 views, making it the most successful kit launch in the entire English Football League.
As for BillyBot, it is quite early days but the response from the fans has been excellent and Villa have integrated it as a key channel of their fan engagement strategy. Test out BillyBot yourself here.
Results Delivered
600000
Video Views for the Kit Launch1
Facebook Messenger Bot8
Official partners activated
Let's Work Together
Have a project you would like to discuss with us? Click the button below to drop us a line.
Let's Work Together
Have a project you would like to discuss with us? Click the button below to drop us a line.
