WePlay

Programmatic Advertising, a new way to convert your audiences into revenue

We look at how Programmatic Advertising can help sports brands to reach targeted audiences and generate significant revenues in 2017.

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WePlay

A note from our CEO on what has been a transformational 2016

On behalf of the team at WePlay, I'd like to wish you all a very Merry Christmas and a Happy New Year. Luca Massaro, ...

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Technology, WePlay

Instagram and it’s role in the Attention Economy

Social networks are changing the way that major sporting events are being consumed and Instagram's latest updates add more fuel to the fire.

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Technology, Trends, Videos

How the video streaming feature on WhatsApp is a game changer in capturing fan attention

WhatsApp has rolled out a video streaming feature that will change the way that short video clips are consumed, but what impact will this ...

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News, Videos, WePlay

How our Cage Warriors ‘tribute to Conor McGregor’ video created pre-match buzz before UFC 205

View this case study documenting how WePlay planned, produced and executed a piece of content that delivered over 1m video views in less than ...

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Case Studies, WePlay

WePlay Help Sell Out Six Day London through digital media campaign

Read our case study on how our work with Six Day sold out the London Velodrome for the highly anticipated London track cycling event.

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Case Studies, Clients, Videos

WePlay team up with Bath Rugby to launch ‘The Clash’

Last week, the WePlay team headed down to Twickenham with Bath Rugby to officially launch ‘The Clash,’ a premiership game against their fiercest rivals, Leicester Tigers ...

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Case Studies, Videos, WePlay

WePlay and Burst Insights combine to create the Aviva Premiership and Guinness Pro 12 Social Video Index

Northern hemisphere club rugby is back after an off-season of marquee signings and showpiece fixture announcements. Digital engagement agency, WePlay, have once more joined ...

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Clients, Videos, WePlay

5 of the best video formats to engage audiences on a small budget

Video is the future of content marketing and in this article, we share the 5 best video formats to engage audiences on a small ...

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Clients, News, Trends, Videos

WePlay team up with Burst Insights to create Premier League Social Video Index

The Premier League returns after an 89-day absence. To celebrate the return of the world’s most compelling football division, Digital Engagement Agency WePlay have ...

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