Step into the WePlay dugout and meet our Players - on their own terms.
Welcome to Episode Two of our ‘Meet the Player’ series. Here, we take a look behind the scenes at the Players that make up the WePlay team, exploring who they are, their stories, and their experiences.
This week, we sat down with WePlay Strategist, Michael Harvey, for a quickfire Q&A.
Introducing Michael, in his own words.
Q. Take us through your professional experience – where did you start?
WePlay is my first and only professional job, I’ve spent my entire career here thus far. I started as an intern after spending a year in America as an Au Pair (yep, that’s basically a nanny).
Q. When did you join WePlay?
I started my internship at WePlay in December 2016, before being offered a permanent role in Feb 2017 to work on the RFL account.
Q. So, what does your role actually entail? How would you explain it to Mum and Dad?
I help identify the root cause of our challenge and then work out where best to spend our time, energy, and budget to fix them.
Q. What do you love most about your job?
Working across a wide range of sports organisations supporting on a range of workstreams. From ticketing briefs for clubs, to OTT subscription campaigns for rights holders, to sponsorship activations for brands.
Q. What’s been your favourite moment at the agency so far?
Watching Conor McGregor in Vegas last year after spending a week onboarding a new OTT client – a night I won’t forget in a hurry!
Q. How do you think the sports industry has changed since you entered it?
Sport has woken up to its potential and its challenges and is now playing catch-up to fit the modern environment it operates in. Rights holders now have some leverage over broadcasters and the whole economic model is shifting towards monetising an owned audience directly.
Q. Which challenges or opportunities are you most excited about in the next 12 months?
To help sports organisations to get through these tough times and build a plan for success and growth in the post-COVID world.
Q. If you had to describe yourself with an emoji, what would it be, and why?
🙋🏼♂️Blonde hair and I like to put myself forward and ask questions.
Q. Which sporting experience is top of your bucket list?
The Greatest Show On Turf. AKA, The Super Bowl.
Q. If you could give your younger self one piece of advice, what would it be?
Read more. Everything you want to know is already out there, start looking and you’ll be amazed what you’ll find.