Step into the WePlay dugout and meet our Players - on their own terms.
Senior Campaign Manager
Welcome to Episode Three of our ‘Meet the Player’ series. Here, we take a look behind the scenes at the Players that make up the WePlay team, exploring who they are, their stories, and their experiences.
This week, we sat down with Senior Campaign Manager, Georgia Butler, for a quickfire Q&A.
Georgia – the floor is yours.
Q. Take us through your professional experience – where did you start?
My career started in 2015 when I found myself at a crossroads: University or Apprenticeship. To cut a long story short, I opted for a Digital Marketing Apprenticeship at an international media agency, working within the FMCG sector as a Paid Search Specialist. I think it’s safe to say I took the right fork in the road!
Q. When did you join WePlay?
I started WePlay as a Senior Campaign Manager on 1st April 2020. Yes, that’s right – in the middle of a global pandemic! 10 months in and I have only met my team once face-to-face… over a heated game of rounders in Greenwich Park.
Q. So, what does your role actually entail? How would you explain it to Mum and Dad?
I work hand-in-hand with my clients to innovate, improve, and grow their promotional and advertising activity in-line with their overall company and marketing objectives. At the end of the day, it’s about helping them maximise the opportunities to reach new audiences and engage existing ones through the power of digital.
Q. What do you love most about your job?
Getting to explore and push the boundaries of marketing, not only through product innovation and testing within the paid media space, but also thinking outside the box when it comes to understanding consumer behavioural profiles and their importance throughout the full customer journey.
Q. What’s been your favourite moment at the agency so far?
Without mentioning my selection of the winning rounders team, I have to say meeting my team face-to-face. Getting to know the team on a more personal level is invaluable when working with them day-to-day. That’s something which you can only get a certain amount of over zoom!
Q. How do you think the sports industry has changed since you entered it?
Ultimately, a sports fan is still a sports fan. However, COVID-19 has meant they are even more hungry for content than they have ever been. It’s been amazing to see how brands have reacted to this change in behaviour, expanding their product offerings to the new stay-at-home consumer.
Q. Which challenges or opportunities are you most excited about in the next 12 months?
With the UK seemingly on the road to normality again (fingers crossed), and with a promising Summer ahead, the challenge will be analysing the change in behaviour of sports fans again. This is bound to adapt and change as restrictions ease and live sport returns. Both responding to and anticipating those changes is challenging, but exciting.
Q. If you had to describe yourself with an emoji, what would it be, and why?
As there is only one ginger emoji (not bitter), I don’t have much choice. 👩🦰
I do love this one though 🤸♀️ – energetic, excitable, and jumping in head-first. Just wish I was as good at cartwheeling!
Q. Which sporting experience is top of your bucket list?
I would absolutely love to attend the Olympics, but we all know how difficult that is! The ones I always watch on TV are track & field, diving, and I am forever in admiration of the female gymnasts doing floor exercises. 💃
Q. If you could give your younger self one piece of advice, what would it be?
Nothing is permanent – take opportunities, make mistakes, and keep growing.