2020 has been a challenging year for all and WePlay has been no exception. When sport closed its doors in March, so too ended the live events work that represented 40% of our revenues at that time. Sadly, we had to let go some of our beloved team members as a result. Since that day, our mantra has been to ‘find the opportunity within the adversity’.
Fast forward to October 2020 and that mantra has held firm. As market confidence began to return, we made some great additions to our client base such as Horse & Country or FIA World Rally Championship. Our business model has pivoted: digital sponsorship business has grown by 300%, our OTT business by 220%, and our e-commerce division by 140%.
As our client base expands, so must our ‘player’ roster. We’re investing in exciting new areas for 2021 and that has involved some transfer market activity. We’re incredibly proud to have welcomed 8 new players to the WePlay team, from Director to Executive level.
After all, why work when you can play?
Director of Finance & Operations
Favourite Sporting Moment? Jonny Wilkinson’s drop goal in 2003 or the 2019 WC Final Super Over – I can’t pick between them. Also, the 5 minutes after Kieran Trippier’s free-kick vs Croatia in the WC Semi-Final were pretty special.
Why WePlay? In unprecedented market conditions, WePlay is perfectly positioned to drive incremental revenue for the sports industry. The chance to be part of that journey is very exciting.
Senior Marketing & Communications Manager
Favourite Sporting Moment? Chelsea winning the 2012 UEFA Champions League in Munich. I’ll also throw in the Patriots losing Super Bowl LII as a bonus!
Why WePlay? Growth! WePlay’s growth opportunity is monumental and I was keen to help make it happen.
Ad Ops & Analytics Lead
Favourite Sporting Moment? Getting to cycle up Winnats Pass in the Peak District after lockdown 1.0 without having to stop and walk up the hill.
Why WePlay? The quality of the work!
Marketing & Communications Executive
Favourite Sporting Moment? Watching England beat Australia in the 2019 Cricket World Cup Semi-Final from the Hollies Stand at Edgbaston – I still can’t listen to Sweet Caroline without thinking about it!
Why WePlay? The pandemic has accelerated the digital transformation of sport. WePlay’s expertise covers both bases.
Favourite Sporting Moment? In 2019, I was lucky enough to visit the home of the Detroit Lions and watch them at Ford Field as they went toe to toe with the to-be crowned Super Bowl Champions, The Kansas City Chiefs. Obviously, my beloved Lions lost, but a sporting moment and trip that as a UK fan, I’ll never forget.
Why WePlay? The calibre of clients the agency is responsible for and the potential growth WePlay possesses across the board is truly exciting heading into 2021 and beyond.
Favourite Sporting Moment? Real Madrid’s recent triumph in La Liga after being behind, but then winning all 10 of their games following the restart.
Why WePlay? The company still feels friendly and connected despite us all working separately. The quality of the design hasn’t suffered either.
Favourite Sporting Moment? Seeing Stade Rennais win the French Cup for the first time in 48 years after many unsuccessful finals – I fell down the terrace as the last PSG penalty flew in the Saint Denis sky and got to live that moment with my dad and brother!
Why WePlay? The capacity to adapt to the incredibly difficult COVID environment in the sports industry – internally, externally, and culturally.
Motion Graphic Designer
Favourite Sporting Moment? Leighton Baines taking his travel guitar on international duty.
Why WePlay? The opportunity to design for and work with a host of high profile global clients.