Award-winning sports marketing agency WePlay has been retained for a second year by Human Race. This contract renewal follows a successful twelve months of collaborating where WePlay helped drive direct to consumer revenues across their event portfolio. This included the sold-out 2018 Cancer Research UK London Winter Run and Manchester Half Marathon.
Human Race is the UK’s leading mass participation events company, putting on over 27 events each year in triathlon, cycling, running and duathlon. Their events portfolio includes the ASICS Greater Manchester Marathon, Royal Windsor Triathlon, Dragon Ride L’Etape Wales by Le Tour de France and the Chiltern 100 Cycling Festival.
Dave Suter, Head of Marketing at Human Race, said: “We have built a strong relationship with WePlay after our first year together and are delighted with their performance. We see WePlay as a long-term strategic partner and are looking forward to continuing working together in what we hope to be a long and fruitful relationship.”
Human Race is also part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France, L’Equipe and the leader in the French running and sportive market, where WePlay also have market share through their work with Ligue de Football Professionnel (LFP), Marathon de Bordeaux (Ironman) and on this year’s Ryder Cup in Paris.
Kenny Ager, Client Services Director at WePlay, added: “We’re delighted to announce this partnership extension with Human Race. Human Race is a market leader in the mass participation space and has played an important role in our journey that has enabled us to become an authority in direct to consumer marketing in mass participation. We are looking forward to another successful year working in partnership with Human Race.”
The Manchester Half Marathon, one of the nine events that WePlay is working on, commences on 14th October 2018 and will have over 14,000 entrants.
To read more about WePlay’s work with Human Race click here.