How To Win Playbook Series

Strategies for Sports Organisations and Brands to Win in the Digital Age


How To Win On

Facebook


In an industry first, multi-award winning agency and official Facebook Marketing Partner, WePlay has launched its playbook ‘How To Win On Facebook: Strategies For Sports Organisations To Drive Revenue & Results’.

This comprehensive guide provides world-class tactics, tools, and techniques for sports organisations who are looking to achieve increased marketing returns by excelling on Facebook, Messenger, and Instagram, and take their digital performance to the next level.

Topics covered in the playbook include:

  • Understanding Your Audience: learn how to segment your target audience so to maximise the reach of your campaign
  • Building And Implementing Your Strategy: how to successfully construct and implement a strategy that will drive revenue & results
  • Turning Data Into Dollars: how to turn an engaged audience into a converting one, by having a data-driven commercial strategy
  • Moment Marketing: how messaging, timing, and audience segmentation are crucial to the success of your campaign
How To Win on Facebook

How To Win On

Facebook


In an industry first, multi-award winning agency and official Facebook Marketing Partner, WePlay has launched its playbook ‘How To Win On Facebook: Strategies For Sports Organisations To Drive Revenue & Results’.

This comprehensive guide provides world-class tactics, tools, and techniques for sports organisations who are looking to achieve increased marketing returns by excelling on Facebook, Messenger, and Instagram, and take their digital performance to the next level.

Topics covered in the playbook include:

  • Understanding Your Audience: learn how to segment your target audience so to maximise the reach of your campaign
  • Building And Implementing Your Strategy: how to successfully construct and implement a strategy that will drive revenue & results
  • Turning Data Into Dollars: how to turn an engaged audience into a converting one, by having a data-driven commercial strategy
  • Moment Marketing: how messaging, timing, and audience segmentation are crucial to the success of your campaign
Editorial-Mockup_OTT

How to win on

OTT


With the video streaming market set to be worth $129bn within the next four years and with digital media rights growing at a faster rate than any other area of sports business, the opportunity within the realm of OTT is significant.

This Playbook combines WePlay’s experience and expertise in working with the world’s leading OTT companies in the sports industry, and serves up a clear and powerful performance-driven strategy guide that will help sports organisations and broadcasters to engage with the modern sports fan and achieve unparalleled results.

Topics covered in this Playbook include:

  • Intelligence: how to build the foundation for your performance-driven OTT strategy
  • Creative: how to develop an audience-led creative strategy utilising great creative and engaging copy
  • Performance: how to execute your performance-driven strategy audience by sending the right message to the right audience at the right time
  • Churn & Retention: how to successfully combat churn and boost retention

How to win on

OTT


With the video streaming market set to be worth $129bn within the next four years and with digital media rights growing at a faster rate than any other area of sports business, the opportunity within the realm of OTT is significant.

This Playbook combines WePlay’s experience and expertise in working with the world’s leading OTT companies in the sports industry, and serves up a clear and powerful performance-driven strategy guide that will help sports organisations and broadcasters to engage with the modern sports fan and achieve unparalleled results.

Topics covered in this Playbook include:

  • Intelligence: how to build the foundation for your performance-driven OTT strategy
  • Creative: how to develop an audience-led creative strategy utilising great creative and engaging copy
  • Performance: how to execute your performance-driven strategy audience by sending the right message to the right audience at the right time
  • Churn & Retention: how to successfully combat churn and boost retention