With the video streaming market set to be worth $129bn within the next four years and with digital media rights growing at a faster rate than any other area of sports business, the opportunity within the realm of OTT is significant.
However, in today’s competitive marketplace and constant fight for consumer attention, WePlay recognises the challenges sports organisations and broadcasters currently face, and finds itself in a unique position to comment on today’s digital media landscape having delivered over 300 successful digital media campaigns across the industry.
After the success of our critically acclaimed Playbook ‘How To Win On Facebook: Strategies For Sports Organisations To Drive Revenue & Results’, we’re now launching the second instalment of its ‘How To Win’ series, focusing on the OTT industry and the challenges it poses for sports broadcasters.
This Playbook combines WePlay’s experience and expertise in working with the world’s leading OTT companies in the sports industry, and serves up a clear and powerful performance-driven strategy guide that will help sports organisations and broadcasters to engage with the modern sports fan and achieve unparalleled results.
Topics covered in this Playbook include:
- Intelligence: how to build the foundation for your performance-driven OTT strategy
- Creative: how to develop an audience-led creative strategy utilising great creative and engaging copy
- Performance: how to execute your performance-driven strategy audience by sending the right message to the right audience at the right time
- Churn & Retention: how to successfully combat churn and boost retention