How can your business benefit from a social media game? Example of our World Map Game for MoneyGram
A question that comes to many community managers’ minds is how to capture their audience’s attention on social media. With around a billion pieces of content shared everyday on Facebook only, users are saturated with information.
A social media game can be an alternative and creative way to appeal to any audience. We recently launched the World Map Game that we have created for our client MoneyGram, an international money transfer company. The game is available on the company’s Facebook page.
Engaging MoneyGram’s audience around the world
The objective was to engage MoneyGram with their target audience in an entertaining way. To achieve this goal we created a game in which people have to guess the location of a city/landmark around the World whilst accumulating points and badges depending on their performance (https://moneygramworldmap.com/). In all, we gathered information on over 300 locations.
MoneyGram operate in 200 countries and have around 340,000 agent locations. The idea of a game about geography came to us naturally as it would appeal to numerous MoneyGram customers around the world.
Key advantages for MoneyGram
The World Map Game conveys MoneyGram’s values of travel and education and therefore strengthens their positioning.
Participants are entertained by the game but also learn about the company’s services by visiting their Facebook page.
The game also enables MoneyGram to engage with a new audience, grow their online community and strengthen the relationship with the exiting online audience.
The game also gives MoneyGram the opportunity to collect data about the participants for CRM purposes.
Create a social game for your business – Checklist
First of all, you need to determine the budget and the human resources you can invest in the project.
You need to determine who your target audience is and your objectives – what you want to achieve with the game: Data collection, grow your community, etc. You then need to define the content and design of your game.
Development and support. Do you have the in-house capacity to build the game or should you look for developers? What languages do you want the game to be in? Who will support you in case of a problem?
What is the best way to communicate to your target audience why they should play the game: Promotional video, social media posts, emails, etc.
Measure. Plan how you will measure what works and what doesn’t so you can improve the game.
To see more of our work for MoneyGram, please read the following articles here and here.