The Digital Democracy – An Unrivalled Opportunity for Audience Development

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Session

03

WePlay Digital Events

The COVID-induced digitisation of sport has led to its democratisation. While audiences are still barred from attending live events in many parts of the world, the appetite for sports content has continued unabated. The crowds for stay-at-home entertainment are as much from Mumbai as they are from Milan; from Bondi as they are from Brentford.

The explosion of OTT platforms and online engagement represents an unprecedented opportunity for audience development. With the erosion of geographical barriers, now is the time for sports organisations to diversify and expand their reach, and to strengthen their audience engagement.

We were joined for the 3rd instalment of the WePlay Digital Events series by Brendon Hanley, Senior Manager – Commercial Digital Content at FIFA, and Nick Shaw, Strategic Partnerships at Facebook, to discuss:

• How to drive audience engagement and fan growth

• How to maximise the value of your digital video archive

• The success story of FIFA during a year with no major live sports events

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