Marketing & Communications Manager


About WePlay


WePlay is an award-winning sports marketing agency, helping leading brands and sporting organisations to win in the digital age. 

We deliver best in class digital, creative and performance marketing services across a variety of direct to consumer functions, including event ticketing, OTT/PPV subscriptions, retail, content distribution, lead generation and audience strategy and engagement.

Salary: Competitive

Location: Remote

Employer: WePlay Limited

Start Date: Immediate

Job Summary


We’re looking for a B2B marketing professional to join our fast-growing agency at an exciting time in the company’s growth. Do you have a journalistic or PR background and an interest in the business of sport? If so, we want to hear from you!

This role carries operational responsibility for executing a communications game-plan to drive awareness of WePlay within the marketing, business and sports industry and building relationships with key stakeholders, working under the strategic direction of our Communications Lead and Head of Business Development

You will be the engine of an industry leading marketing function, responsible for translating strategic objectives into multi-channel content and media coverage. The role represents a great opportunity to join a dynamic team, at the very heart of an organisation with exciting plans for development.

Responsibilities


20% – Marketing and Comms Strategy

  • Work with senior colleagues to execute our go-to-market communications strategy and manage budgets in order to deliver on our commercial and marketing objectives


40% – Content Creation

  • Deliver regular outbound content including industry-leading white papers, monthly email newsletters, thought leadership blog articles, client case studies and the WePlay Daily WhatsApp group
  • Develop sales collateral to ensure the New Business Team are armed with the best tools to showcase the proposition and win new clients’ business
  • Analyse all marketing activity, drive efficiencies and optimise campaigns with support from senior colleagues


30% – Communication

  • Execute WePlay’s external brand communication across a combination of online, PR and events activity
  • Create and pitch press releases to the media, oversee social media accounts, maintain a content calendar and support in the development of communications plans 
  • Develop and manage relationships with key sports business and marketing media
  • Be responsible for maintaining the consistency of WePlay’s tone of voice

 

10% – Inbound Marketing

  • Supporting business development with campaign ideas
  • Develop target lists to distribute marketing material to and understanding how to use inbound marketing to drive lead generation
  • Analysing, testing and reporting on the effectiveness / ROI of all our marketing campaigns
  • Project manage our internal event delivery, all industry events participation and awards entries

Requirements


      • Minimum 2 years’ experience preferably within B2B marketing
      • Experience of implementing a multi-faceted marketing and comms strategy
      • Experience and confidence in working with journalists to pitch ideas and stories
      • Fluency in English with excellent copywriting and content creation ability
      • A passion for and understanding of the sport and entertainment industries
      • Excellent communication skills in relation to colleagues, management, clients and the wider industry
      • Meticulous attention to detail, organisation skills with experience in managing projects and deadlines
      • A fascination and a real interest in content marketing, media and technology
      • A passion for making things happen and building your own


Desirable:

    • A network of media contacts relevant to the sports and marketing industries

What we can offer


  • An immersive learning experience, with a focus on digital media, data and new technologies
  • A passionate environment, driven by a love for sport and an “anything is possible” attitude
  • The opportunity to work in the dynamic international sports industry benefiting from tickets to live sports events, company social days and travel opportunities
  • Basic pension plan
  • Mental health and well-being support
  • Apple Mac computer
  • A senior-level mentor at the company

Apply


To apply for this role please email your CV and a covering letter to careers@weplay.co or use the form below.

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