Digital Director

About WePlay

WePlay is an award-winning sports marketing agency, helping leading brands and sporting organisations to win in the digital-age.

Salary: Competitive

Location: Shoreditch, London

Employer: WePlay Limited

Start Date: Immediate

Job Summary

We’re looking for an experienced and talented Digital Director to join our award-winning sports marketing agency.

Reporting into the Client Services Director and Chief Executive, you will be responsible for digital marketing across the business, managing strategy, performance and measurement teams – to deliver against the project objectives.

What you'll be doing

  • 30% – Working with clients – Building and maintaining strong relationships with your clients and colleagues, communicating frequently with each of the stakeholders and acting as a key point of contact.
  • 30% – Delivery – Devising digital marketing strategies alongside the performance, strategy and analytics delivery teams, to achieve the objectives set in each scope of works. You will work closely with your clients and colleagues to suggest, produce and implement strategies and activations to increase client ROI.
  • 20% – Business Development – You will work closely with the Client Services Director and the Business Development teams to grow revenues across each of your client accounts and by supporting new business efforts.
  • 20% – Project and Team Management – Implement project management processes and tools to instill project management discipline and improve efficiencies across the delivery teams. This also includes managing the performance, strategy and analytics teams, guiding them on digital marketing best-practices and ensuring that all client projects are delivering against the agreed scope of works. You will also manage the programme execution and financial performance of your teams.


  • 5+ years of experience of working with clients, managing relationships and working towards set project budgets
  • Experience working in the sports industry during this time is preferable, but not a requirement
  • 3+ years of experience in direct to consumer marketing, preferably with a digital specialism
  • 3+ years of experience of managing a team, with a focus on mentoring and guiding them to grow in the role with set KPIs and regular appraisals
  • Ability to research, identify and close new opportunities on your client accounts to grow revenues against set targets
  • In-depth understanding of the full digital marketing mix (web, social, mobile, email, content, SEO, paid, analytics) including performance measurement against CPM, CPC and CPA campaign results
  • Excellent verbal and written communication skills
  • Highly skilled and comfortable with presenting digital strategy and creative ideas to senior management level clients
  • A passion for building relationships and a clear understanding of the processes required to ensure client retention
  • A passion for the pace of digital marketing and digital platform evolution across key players like Facebook and Google
  • Profound at presentation writing and formatting including regular use of Keynote and PowerPoint

What we can offer

  • The chance to be part of a world-leading and award-winning sports marketing agency
  • The opportunity to work on projects for world-renowned sports brands, teams, federations, and organisations
  • Mentoring from some of the best digital sports marketing minds in the game
  • A fast-paced and energetic role in our London office, located between Shoreditch High Street, Liverpool Street, and Old Street
  • An immersive learning experience, with a focus on strategy, content creation, digital media, data, and new technologies
  • A passionate environment, driven by a love for sport and an anything is possible attitude
  • Being able to attend key business and sporting events across the calendar
  • Opportunities to present your creative ideas to the leadership and wider teams
  • Mobile phone contract
  • Macbook laptop
  • Pension plan
  • Travel to work loan
  • Opportunity to travel for client work
  • Tickets and hospitality to client events
  • 28 days holiday including Bank Holidays


To apply for this role please email your CV and a covering letter to or use the form below.

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