Business Development Manager

About WePlay

WePlay is an award-winning sports marketing agency, helping leading brands and sporting organisations to win in the digital age. WePlay is a digital specialist for the international sports industry, helping 50+ clients to achieve their commercial marketing objectives.

We deliver best in class digital, creative and performance marketing services across event ticketing, OTT and PPV subscriptions, retail, content distribution, lead generation and audience strategy and engagement.

Salary: Competitive

Location: Liverpool Street

Employer: WePlay

Start Date: Immediate

Job Summary

We’re looking for a proven business development professional to join our fast-growing and multi-award-winning agency at an exciting time in the company’s growth. The role will primarily focus upon fostering and nurturing relationships with new client prospects, whilst also carrying out new business development research to help the wider team achieve collective objectives, sales targets and win new clients.


50% – Prospecting New Clients

  • Drive new client prospecting processes, working to agreed department commercial targets
  • You will be motivated to proactively help drive WePlay’s sales prospecting and lead generation process in line with the broader new business strategy
  • This will require a combination of quality relationship development and high-level external communication to feed directly into the business’ sales pipeline

20% – Project Support

  • You will be expected to support account colleagues across different departments in the preparation for and delivery of brief responses and pitches, under the supervision of the Head of New Business and/or Senior Business Development Manager

20% – Research

  • You will be expected to deliver detailed and strategic research against specific internal briefs in support of pitch teams. This will require working closely with account teams across the business and when appropriate, senior management too

10% – Marketing Support

  • You will support the delivery of company events, workshops and written B2B marketing collateral alongside internal and external partners


  • 2 years+ of experience in B2B business development, utilising a consultative and solution-based sales approach and proven delivery against monthly/yearly financial targets
  • A passion for and understanding of the business of sport and digital media/advertising
  • A self-starting and confident personality, with strong relationship-building skills
  • Able to demonstrable your ability to communicate, present and influence with credibility and effectiveness at all levels, including executive and C-level
  • Well organised and have the ability to plan and deliver on tight deadlines
  • An innovative and proactive approach to working, who is not afraid to suggest new ideas
  • Able to liaise with internal account teams proactively, which will require project management skills and a team-orientated work ethic
  • Fluency in written and verbal English

What we can offer

  • A fast-paced, full-time role in our fun London office, with comprehensive, personalised training
  • An immersive learning experience, with a focus on digital media, data and new technologies
  • A passionate environment, driven by a love for sport and an “anything is possible” attitude
  • The opportunity to work in the dynamic international sports industry benefiting from tickets to live sports events, company social days and potential future travel opportunities
  • Basic pension plan
  • Mobile phone contract
  • Discounted corporate gym membership
  • A senior-level mentor at the company


To apply for this role please email your CV and a covering letter to or use the form below.

Introduce yourself

Add your message

Upload your CV and covering letter as .doc or .pdf (max 3mb)