BETDAQ extend their relationship with WePlay

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Sports betting exchange extends partnership with digital sports marketing agency.

After an initial short term contract, BETDAQ, the sports betting exchange owned by Ladbrokes, has extended its relationship with WePlay throughout 2015 and into 2016.

Linda Farrelly, Commercial Manager at BETDAQ comments:

“BETDAQ & WePlay have developed a good working relationship over the last number of months and we look forward to building on our recent successes by continuing our partnership.

The WePlay team have proven themselves both creatively and in execution, particularly with their work on Mayweather v Pacquiao, the FA Cup Final and the US Open.

“With WePlay in its new role, we look forward to creating more content that both appeals to and engages our followers on the benefits of using our betting exchange.”

Director at WePlay, Luca Massaro added, “We are delighted to continue building the relationship with BETDAQ. Our growth to date with them has been excellent and we are excited to be able to work with them in 2016 which will be an extremely exciting year for sport.”

BETDAQ are a sports betting exchange, trading as part of Ladbrokes PLC. The most popular sports featured on the exchange are horse racing and football, as well as other mainstream sports.

WePlay are proud to work with some of the biggest brands in sport. Take a look at some of the successful sports marketing campaigns we have led both for Betdaq and many other household names. If you are interested in digital marketing services for your sports brand, drop us a line and let’s start the conversation.

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